SOURCE: MeasuredUp

December 30, 2008 08:30 ET

MeasuredUp Helps Companies Make Things Right When Consumers Feel Wronged

New "Direct Connect" Feature From Customer-Service Driven Social Networking Site Connects Consumers and Companies to Help Boost Customer Satisfaction, Retention and Loyalty

NEW YORK, NY--(Marketwire - December 30, 2008) - As consumer budgets tighten and companies continue to fight for customer loyalty in the midst of a difficult economic environment, MeasuredUp, a customer service-driven social networking site that connects consumers and companies, is giving businesses the tools they need to make even their most disgruntled customers happy. MeasuredUp Direct Connect, now available, is a free, secure and automated customer service platform that helps companies of any size connect directly with customers that have visited to discuss a negative experience.

Over the years, throngs of consumers have flocked to various online destinations to post reviews, comments or complaints, which leads to some much-needed venting but usually no resolution to their problem or issue. However, MeasuredUp's Direct Connect feature finally changes this dynamic by enabling any business of any size to answer questions, resolve customer issues or speak directly with consumers to help boost customer satisfaction, retention and loyalty, helping to drive revenue, clicks and their online reputation.

"Consumers often feel disconnected with companies for a variety of reasons and sometimes consider it a waste of time to even attempt to address their problem through the usual company support channels," said Marc Karasu, Founder "However, they do know that their opinion counts online and that is what attracts tens of thousands of very active visitors to every month. We're pleased to finally be able to put businesses in touch with their disenfranchised customers and give them an opportunity to make things right, win them back and strengthen their online reputation in the process."

How It Works

MeasuredUp Direct Connect enables businesses of all sizes, whether an international conglomerate or the corner deli, to interact with their customers in a meaningful way in a secure, private, interactive online platform with nothing to download or subscribe to. Large businesses can use MeasuredUp to augment existing support systems to address customer feedback posted to or support tickets sent to the company through the site. Businesses that want to improve service but do not have an existing customer support system can create a MeasuredUp company profile and assign specific employees who will receive emails whenever a customer creates a support ticket via or a MeasuredUp support widget on the business' Web site. Companies can also choose to be notified when a consumer writes a related review, complaint or compliment, enabling them to respond quickly and effectively to issues before they become bigger problems. Best of all, MeasuredUp is free for any company of any size.

"In these tough economic times, customer service has emerged as a top potential differentiator for any company that wants to weather the storm and with MeasuredUp, ensuring complete satisfaction has never been easier," said Karasu. "Sometimes poor customer experiences can't be prevented, but MeasuredUp Direct Connect is designed to ensure that companies are made aware of problems in a timely manner so they can take quick steps to correct problems and continue to engage in a long-lasting relationship with their customer."

For more information about MeasuredUp, please visit To learn more about MeasuredUp Direct Connect, visit

About MeasuredUp, founded in 2006, is the customer service-driven social networking site that connects consumers and companies. MeasuredUp empowers companies to interact with consumers to solve customer service problems and ensure a satisfactory experience, while boosting customer satisfaction, retention and loyalty. The site's founder, frustrated by an increase in poor treatment by businesses both large and small, sought to develop a platform where consumers could share their experiences, vent or praise as appropriate and, ultimately, effect change. Visit for more information.

Contact Information

  • Press Contact:
    Brian Baumley (on behalf of MeasuredUp)
    BLB Communications
    Phone: 609-638-6584
    Email: Email Contact

    Marc Karasu