SOURCE: Bulldog Reporter's PR University

Bulldog Reporter's PR University

October 23, 2009 19:13 ET

Measuring PR: Output, Outcome or Out of Work -- How to Save Your Job and Budget

Bulldog Reporter's PR University Presents a New Webcast Tutorial: Thursday, November 5, 2009

OAKLAND, CA--(Marketwire - October 23, 2009) - PR pros who need to quantify PR value and communicate impact for campaigns, programs and staff in order to increase their influence and budget should not miss this 90-minute webcast from Bulldog Reporter's PR University titled: "Measuring PR: Output, Outcome or Out of Work -- How to Save Your Job and Budget."

This exclusive PR University webcast takes place on Thursday, November 5th, at 1PM EST (noon CST, 11AM MST; 10AM PST). The presenter is:

Ephraim Cohen, Founder, The Fortex Group

This 90-minute webcast will teach these principles and practices firsthand from one of PR's leading measurement gurus. Not only will pr pros discover exactly what to measure in 2010, how much they should spend and how they can express their results in terms convincing to management, but this live, practical webcast tutorial will give them the tools, tactics and techniques they need to, impress the C-suite with risk-free metrics that move the needle, and compete with advertising and other disciplines for a greater share of today's tighter budgets. Here's what they will learn:

--  Proof of Performance Guidelines: Ways to make the link between company
    goals, business outcomes and PR
--  The truth about tracking ROI: what works and doesn't -- and how to
    avoid common pitfalls of tying PR efforts to sales
--  How to convince management that PR deserves a larger slice of a
    shrinking budget
--  Easy-to-learn principles they can use NOW to prove PR's value to the C-
--  A practical methodology for designing and executing a measurement
    program tailored to show results in recession
--  Social Media Measurement: New tools and techniques for monitoring and
    measuring Web 2.0 campaigns and their impact on company goals
--  Key benchmarks every brand and PR pro must track -- and how to know
    whether they are good, bad or just so-so
--  Best Practices: Traits stellar measurement-centric programs share
--  Managing C-Suite Expectations: How to deliver what management wants to
    see -- and what to do when management asks for non-existent or nonsensical
--  Inexpensive measurement tools, services and techniques to bookmark now
--  Presentation Tips: How to explain social media measurement data in the
    language of CEOs and CFOs for maximum impact

For more details go to conference home page.

Attendance at Bulldog Reporter's PR University audio conference costs $299 per dial-in site. Participants in the 90-minute conference will be able to pose specific questions for the presenter at several junctures during the discussion. Attendees of PR University conferences receive one credit toward PRSA accreditation maintenance. Registration also includes an up-to-the-minute conference manual and a full transcript. For more information on taking part in the event, go to our conference home page or for personalized service please contact our client satisfaction representatives toll free at: 1-800-959-1059.

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