MEC Global

August 18, 2017 13:30 ET

MEC Announces US CEO

Amanda Richman picked to run the new agency in the USA

NEW YORK, NY--(Marketwired - August 18, 2017) - MEC today announced that Amanda Richman has been named CEO USA. Once the merger between MEC and Maxus is complete, Richman will take charge of the new agency.

In making the announcement, Tim Castree, global CEO, said, "Amanda is a fantastic choice to be our US leader; her 20+ years of experience spans digital, investment, innovation and client leadership. She's a collaborative and client-focused leader, a proven culture-builder, and her career is filled with many great accomplishments. She is universally liked and respected by her people, her clients and her partners in the marketplace and I'm delighted that she's joining our global team."

Amanda Richman said, "This was just too good of an opportunity to pass up; to work with Tim to create a client-first media, content and technology agency, building on the strong cultures that already exist. With leading talent and tech in place, we have an opportunity to drive the new agency model forward faster, in partnership with our clients and the marketplace."

Richman will join the agency in October and reports to Castree.

About Amanda Richman
As President of Investment at Starcom USA, Amanda Richman architected and led the agency's cross-channel investment practice across clients including Airbnb, Bank of America, Kraft Heinz and Samsung. Previously, Richman served as the President of Digital for Mediavest, where she built their digital team and capability, expanding it to emerging markets for clients including Coca-Cola and Procter & Gamble. Prior to joining SMG, Richman held digital leadership roles at The Interpublic Group as Managing Director of their first digital agency, and at Time Warner leading client services for their interactive television division.

Richman's reputation for motivating clients to embrace innovation and integration has garnered numerous accolades, including the 4As "100 People Who Make Advertising Great" (2017), ad:tech "Industry Achievement" (2015), Advertising Age "Media Maven" (2012) and Mediaweek "Media All-Star" (2009).

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About 'NewCo'
GroupM recently announced that MEC and Maxus will be merging to form a powerful new billion-dollar revenue, global media, content and technology agency. The merger will officially come into effect from January 2018; until then MEC and Maxus continue to operate as separate agency brands.

About MEC
MEC is committed to growth. Growth for our people, our clients and our industry. MEC pushes the boundaries of what's possible in order to thrive in ~ Ad Ops ~ Analytics ~ Brand Partnerships ~ Content Marketing ~ Data ~ Insight ~ Integrated Planning ~ Mobile ~ Multi-cultural ~ Performance Marketing ~ Planning & Buying ~ Programmatic ~ Search ~ Social ~ Sport, Entertainment & Cause Marketing. Our 5,000 highly talented and motivated people work with category leading advertisers in 93 countries and we are a founding partner of GroupM. To find out more, visit us at #dontjustlivethrive

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