MEC Global

December 15, 2016 12:00 ET

MEC Appoints Karima Zmerli as Head of Analytics & Insight, North America

NEW YORK, NY--(Marketwired - December 15, 2016) - MEC, a leading global media agency (, today named Karima Zmerli as Managing Partner, Head of Analytics and Insight to lead, manage and grow the agency's Analytics and Insight offer. Karima will be responsible for driving forward the A&I vision, products and services across NA. She will be supported by a community of A&I specialists focused on creating the data and analytics products of the future; and will work across GroupM to exploit the benefit of its recently announced technology suite, [m]PLATFORM.

Speaking on the appointment, Marla Kaplowitz, CEO, MEC North America said, "Data is an increasingly critical part of the value MEC creates for its clients. Our promise is in our ability to deliver data-driven solutions backed by genuine audience insights to build brands. Karima is the right kind of leader to drive forward our vision. Her rich agency background and deep knowledge of the data and digital ecosystem will help cultivate a new generation of data scientists that can connect offline and online data to maximize performance at all touch points."

Karima shared, "Data and insights are at the heart of today's media decisions and how we see the opportunities and challenges our clients face. The work and investment MEC has put into understanding the purchase journey through MEC Momentum is creating a more holistic view of the consumer for greater business impact. I am excited to work across the agency's unmatched talent to continually evolve the agency's offer and deliver for clients."

"I am delighted Karima has taken the lead of our strong A&I hub in NY and our community in NA. We are very well positioned to make the most of current and future data and analytics developments for our clients. These are exciting times!"

Karima joins the Executive Leadership Committee in North America and will be based in New York -- one of the agency's central A&I hubs around the world.

About Karima Zmerli

Karima most recently served as VP of Audience Management and DMP Solution at Merkle working across clients to define and operationalize their audience management strategies. A seasoned analytical specialist, she created and led Merkle's Data Management Practice and Digital Data offer to help clients better define, build and find their audiences across digital channels. Her knowledge of CRM, Data Management Platforms (DMPs), Marketing Research and Marketing Technologies along with her deep understanding of digital media data and analytics has accelerated the success for marketers across various projects.

Prior to joining Merkle, Karima was the leader in the analytics organization at Razorfish, where she ran large-scale accounts and managed DMP, Media Mix and Multi-Touch Attribution projects.

She holds a Ph.D. in Marketing and is a Fulbright Alumni.

About MEC

MEC is committed to growth. Growth for our people, our clients and our industry. MEC pushes the boundaries of what's possible in order to thrive in ~ Ad Ops ~ Analytics ~ Brand Partnerships ~ Content Marketing ~ Data ~ Insight ~ Integrated Planning ~ Mobile ~ Multi-cultural ~ Performance Marketing ~ Planning & Buying ~ Programmatic ~ Search ~ Social ~ Sport, Entertainment & Cause Marketing. Our 5,000 highly talented and motivated people work with category leading advertisers in 93 countries and we are a founding partner of GroupM. To find out more, visit us at #dontjustlivethrive

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