SOURCE: Med ART Studios

Sprout Pregnancy Essentials iPhone Application for Pregnancy Logo

July 12, 2010 20:00 ET

Med ART Studios Announces Australia Launch of Sprout™ -- Pregnancy Essentials New iPhone Application

SYDNEY, AUSTRALIA--(Marketwire - July 12, 2010) - Med ART Studios (, developers of authoritative medical applications, announced today the release of the Australian Edition of Sprout -- Pregnancy Essentials application for the iPhone and iPod touch.

Sprout is the definitive handheld solution for all the needs of Australian mothers to be. Sprout delivers trustworthy week-by-week specific medical information, custom details about your developing baby, and a powerful set of pregnancy related tools. The application was uniquely developed by Australian trained doctors and obstetricians at the Royal Prince Alfred Hospital. "With the relatively high iPhone use in Australia, it is extraordinary that Sprout is the the first application with content specifically designed for Australian women that is based upon guidelines from The Royal Australian and New Zealand College of Obstetricians and Gynaecologists (RANZCOG). We are very excited to bring these features to Australian mums and dads to be," says Dr. Jody R. Tversky, MBBS (Hons, Syd).

Sprout Features Include

  • My Baby -- Lifelike fetal imagery and information about fetal development
  • Doctor Says -- Week by week specific pregnancy advice from the experts
  • Pregnancy Timeline -- Personalised due date specific milestones
  • 3D Models -- Industry first interactive 3 dimensional fetal models
  • Organiser -- Easy to use doctor visit planner, appointment tracker and checklists
  • Tools Section -- Including contraction timer, weight tracker and kick monitor

What truly makes Sprout -- Pregnancy Essentials stand out is its portability. Sprout is comprehensive enough to limit dependency on large textbooks, yet focused enough to minimise the need to constantly sift through the Internet. "Sprout -- Pregnancy Essentials is a great application for the iPhone that combines useful, detailed and easy to access information about pregnancy with excellent graphics of the developing baby. I would certainly recommend this to pregnant women," says Dr. Adrienne Gordon, Obstetrician at The Royal Prince Alfred Hospital, The University of Sydney.

More information about Sprout -- Pregnancy Essentials may be found at or by visiting the company Facebook page. For press information contact us by email at

Contact Information