SOURCE: Med ART Studios

Sprout Pregnancy Essentials iPhone Application for Pregnancy Logo

September 22, 2010 04:00 ET

Med ART Studios Announces UK Edition of Sprout™ -- Pregnancy Essentials iPhone Application

BRIDGEWATER, NJ--(Marketwire - September 22, 2010) -  Med ART Studios (, developers of authoritative medical applications, announced today the release of the UK Edition of Sprout -- Pregnancy Essentials application for the iPhone and iPod touch.

Sprout is the definitive handheld solution for all the needs of UK mothers to be. Sprout delivers trustworthy week-by-week specific medical information, custom details about your developing baby, and a powerful set of pregnancy related tools. The application was uniquely developed by British trained doctors and obstetricians at The Birmingham Women's Hospital. "With increasing iPhone use in the United Kingdom, it is extraordinary that Sprout is the the first application with content specifically designed for women in the UK that is based upon guidelines from The Royal College of Obstetricians and Gynaecologists (RCOG). We are very excited to introduce these features to UK mums and dads to be," says Dr. Jody R. Tversky, MBBS.

Sprout Features Include

  • My Baby -- Lifelike fetal imagery and information about fetal development
  • Doctor Says -- Week-by-week specific pregnancy advice from the experts
  • Pregnancy Timeline -- Personalised due date specific milestones
  • 3D Models -- Industry first interactive 3 dimensional fetal models
  • Organiser -- Easy to use doctor visit planner, appointment tracker and checklists
  • Tools Section -- Including contraction timer, weight tracker and kick monitor

What truly makes Sprout -- Pregnancy Essentials stand out is its portability. Sprout is comprehensive enough to limit dependency on large textbooks, yet focused enough to minimise the need to constantly sift through the Internet. "Sprout Pregnancy Essentials is a really user friendly guide from conception to delivery. It is very comprehensive and accessible and I would recommend this iPhone app to any friend going through pregnancy for the first time," says Dr. Lynne Robinson, MB ChB, MD, MRCOG, Sub Specialty Registrar in Reproductive Medicine at The Birmingham Women's Hospital.

Visit to watch a short video clip of Sprout -- Pregnancy Essentials iPhone app.

More information about Sprout -- Pregnancy Essentials may be found at or by visiting the company Facebook page. For press information contact us by email at

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