SOURCE: Medagate


April 20, 2011 07:00 ET

Medagate Launches OTCMedicaid Card Platform to Help Medicaid Programs Improve HEDIS Wellness Scores

The Health Plan Of San Mateo Leverages OTCMedicaid Card for OTC Incentive Program to Encourage Patient Health Screenings

REDWOOD CITY, CA--(Marketwire - Apr 20, 2011) - Medagate Corporation, the company that powers OTCNetwork™ the only national over-the-counter (OTC) healthcare benefits payments platform, today launched its OTCMedicaid™ card platform, developed to help Medicaid Programs improve Health Effectiveness Data Set (HEDIS) scores through administered OTC benefit and health incentive programs. Due to new Health Care Reform mandates, Medicaid programs nationally are seeking to improve compliance with HEDIS-based wellness as a measure of program success and funding. The OTCMedicaid Card enables Medicaid Programs to more efficiently provide and administer OTC benefits for use in member self-care, and also provide cash incentives for OTC items to influence behavior around routine health maintenance.

Beginning May 2011, The Health Plan Of San Mateo will leverage the OTCMedicaid Card to offer health incentives to its 52,000 Medicaid members in Northern California for the completion of routine health screenings.

"A core area of focus for our plan is encouraging our women members due for mammograms and Pap tests to participate in these potentially life-saving health screenings and exams in a timely way," said Mary Giammona, MD, Medical Director at The Health Plan Of San Mateo. "The OTCMedicaid card gives us the ability to offer incentives that can be used only for OTC Medicaid eligible items like vitamins, first aid products and OTC medications upon completion of health screenings and well visits -- a strategy we believe will not only improve health outcomes, but also reduce our overall program costs," added Ron Robinson, Director of Financial and Administrative Services.

"Medicaid Programs are facing increased scrutiny around their ability to demonstrate success in improving member health and satisfaction, based on their HEDIS scores," said Devin Wade, CEO of Medagate. "Our new OTCMedicaid platform enables Medicaid Programs, like The Health Plan Of San Mateo, to influence member behavior and improve health outcomes, ultimately impacting HEDIS scores."

With acceptance integrated into front-of-store Point-Of-Sale (POS) terminals at over 35,000 leading retail locations in all 50 states plus Puerto Rico, OTCNetwork is today being leveraged by Medicare Advantage plans to more efficiently disburse and administer OTC benefits, and improve Centers for Medicare and Medicaid (CMS) Star Ratings, which rate quality of care and are mandated under Health Care Reform as a way to measure and reward program success. For details, download the Medagate white paper Increasing Member Satisfaction And Star Ratings, or sign up for our Webinar Increasing Medicaid Plan HEDIS Scores.

About Medagate Corporation
Medagate Corporation is a leading provider of health care benefit platform solutions and services. Medagate's innovative technology, products, and services empower consumers with greater access to health care benefits for use in self-care. Medagate powers the OTCNetwork™ in partnership with InComm -- the leading issuer and processor of gift cards, processing over $15 billion in transactions annually. OTCNetwork acceptance is today integrated into front-of-store Point-Of-Sale (POS) terminals at over 35,000 retail locations in all 50 states. Medagate's OTCMedicare™ and OTCMedicaid™ branded re-loadable prepaid cards are the first to restrict spend exclusively to OTC Medicare and Medicaid eligible items. Visit our website at:

Contact Information

  • Media Contacts:
    Mark Hall
    EGOEAST Inc. (for Medagate)
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