SOURCE: Advantage3, LLC

Advantage3, LLC

December 19, 2012 13:34 ET

Medford Pioneers First Major School Bus Advertising Campaign in New Jersey History

Marketing Partner Advantage3 Secures $48,000 Commitment From Murphy's Marketplace

MEDFORD, NJ--(Marketwire - December 19, 2012) -  Medford Township Public Schools ("Medford") ( announced today that it has become the first school district in New Jersey to gain private sponsorship of its school bus fleet. Longtime community advocate Murphy's Marketplace ( has committed $48,000 to a campaign in support of the school district; Murphy's Marketplace will receive powerful multi-year exposure via state-approved bus advertisements. Murphy's Marketplace is a local area supermarket with locations in Medford, Tabernacle, Waterford and Long Beach Island. Marketing partner Advantage3 ( secured the opportunity and served as broker on the transaction.

Again at the vanguard of alternative revenue development for public schools, Medford was previously instrumental in developing the legislation to permit school bus advertising in New Jersey. The district worked with its Legislative Representative, Assemblyman Scott Rudder, to have it proposed and eventually adopted as state law in 2010.

"This is a significant event for both Medford and school districts statewide," stated District Superintendent Joseph Del Rossi. "With Murphy's Marketplace we have demonstrated the interest in -- and value of -- school bus advertising. It is an effective means of generating vital capital for the district, as well as an exciting community awareness platform for corporate sponsors. We are thankful to Murphy's Marketplace for its support of our students, and grateful to our partner Advantage3 for its hard work, creativity and continued innovation."

About Advantage3, LLC (   

Founded in 2010, Advantage3 is dedicated to helping community organizations, including schools and municipalities, secure alternative revenue sources through audience-appropriate, artfully integrated corporate sponsorship. For those sponsors, A3 has created a new transformational media platform offering ready, conscientious access to thousands of untapped, high-impression properties. Advantage3 represents nearly 40 clients and more than 200 individual entities across four strategic markets: New Jersey, Pennsylvania, Colorado and Michigan… with more on the way.

About Medford Township Public Schools (  

The primary mission of the Medford Township Public Schools is to educate students to become successful citizens of the twenty first century. We will help students reach their highest potential; physically, academically, emotionally and socially. Students who enter the Medford schools will find the challenge and support needed to help them function in a world that requires: competence in academics, arts and music; excellence in communication; adaptability, creativity, critical thinking; valuing of diversity; worthy leadership in school, community, nation; and development of character.

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