International Fund for Animal Welfare (IFAW)

International Fund for Animal Welfare (IFAW)

April 09, 2012 09:12 ET

Media Advisory/2012 Commercial Seal Hunt: IFAW Visual Assets and Team Available

Editors: Still images and broadcast quality video b-roll related to Canada's commercial seal hunt are available and seal hunt observers are available for media interviews.

TORONTO, ONTARIO--(Marketwire - April 9, 2012) -

What: IFAW (International Fund for Animal Welfare - has a team of observers who will document the 2012 commercial seal hunt in Canada. The Total Allowable Catch (TAC) has been set by Canada's Department of Fisheries and Oceans at 400,000 harp seals. It is expected that a significant portion of the TAC will be taken this year, since the provincial Newfoundland government has loaned private Norwegian seal processor, Carino, $3.6 million in bailout money to purchase seal skins from hunters and put them into stockpile.

  • IFAW has a team of professional video cameraman and photographer who will document the hunt.

  • Images and video will be delivered via as they are obtained.

  • Journalists can register to access 2012 commercial seal hunt visual assets at

  • For direct links to visual assets, please contact Michelle Cliffe, IFAW Global Communications Lead, Seals +1 647 986 IFAW (4329)

Where: Northern Gulf of St Lawrence and the Front, Newfoundland, Canada

When: The commercial seal hunt in the Northern Gulf region is expected to begin on April 10 and the Front is expected to open on April 12.

IFAW (International Fund for Animal Welfare) was established in 1969 and its founding campaign was in opposition to Canada's commercial seal hunt. IFAW has more than 40 years of experience raising awareness, documenting and opposing the cruel commercial hunts for seals in Canada and around the world.

Contact Information

  • Michelle Cliffe, IFAW Global Communications Lead, Seals
    +1 647 986 4329
    Twitter: @IFAWCanada or @MichelleCliffe