Retro Days A&W

Retro Days A&W

August 25, 2009 12:26 ET

Media Advisory: A&W(MD) Hosts Retro Day at Restaurants Across Quebec to Support Multiple Sclerosis Society of Canada

MONTREAL, QUEBEC--(Marketwire - Aug. 25, 2009) -

What: A&W Food Services of Canada is hosting a national fundraising event
for the Multiple Sclerosis Society of Canada at more than 700
restaurants across Canada and over 80 restaurants in Quebec. $1
from every Teen Burger® sold on August 27 goes to MS.

Various events at the restaurants will include:
- Classic car rallies
- Car hop relay races
- A&W Root Beer® chugging contests
- Great A&W Root Bear® visit and photo opps

Who: Susan Senecal, VP Operations, A&W Food Services of Canada Inc.
Louis Adam, President, MS Society of Canada, Quebec Division
Local government representatives
Local A&W franchisee and team
People affected by Multiple Sclerosis
Local car clubs

When: Thursday, August 27, 2009
11:00 AM -12:00 PM

Where: A&W Restaurant - 7235 rue St-Jacques, Montreal

Why: Multiple Sclerosis is the most common neurological disease in young
adults across Canada. Canada has one of the highest incidence
rates of multiple sclerosis in the world - research and support for
people with MS and their families is critical.

Retro Day creates an opportunity for Canadian baby boomers who grew
up enjoying warm summer evenings in their cars at A&W drive-ins -
often with the radio blaring and trays of Teen Burgers, onion rings
and icy cold A&W Root Beer delivered by car hops - to revisit those
fond memories and support the Multiple Sclerosis Society of Canada.

Contact Information

  • For further information or to organize an interview:
    Massy-Forget Public Relations, for A&W Quebec:
    Genevieve Blouin
    514-842-2455, ext. 23