April 21, 2009 06:53 ET

Media Advisory - Aeroplan To Match Miles For Carbon Offsets on Earth Day

    Aeroplan encourages members to offset their carbon footprint by matching
    miles redeemed for offsets by 25%

    MONTREAL, April 21  - To celebrate Earth Day and to raise
awareness of Aeroplan's Green It Up program, Aeroplan will match all miles
redeemed for carbon offset credits by 25 per cent on April 22nd. Aeroplan
Members can now redeem 3,500, 7,500 or 15,000 miles for carbon offsets.
    If only 2,000 Aeroplan Members each redeemed 7,500 miles to purchase
carbon offsets, the combined impact would be equivalent to:

    - Taking 1,168 cars off the road for one year
    - Burning 2.74 million fewer litres of gasoline
    - Countering the emissions created by 580 homes

    In 2007, Aeroplan launched a program called Green it Up that enables
Aeroplan Members to use Aeroplan Miles to buy carbon offsets and offset the
emissions generated by their travel and everyday activities. The credits will
then be transferred to the Carbon Reduction Fund, an independent, non-profit
organization with the mission of funding only the highest-quality offset
    A loyalty industry first, Aeroplan created the program to encourage
employees, members and partners to reduce their collective impact on the
environment. As of March 1, 2009, Aeroplan has offset 100 per cent of its
corporate carbon footprint and Aeroplan Members have offset approximately
11,000 tonnes of emissions equivalent to pulling 2,015 large cars off the road
for one year.
    This year in celebration of Aeroplan's 25th anniversary, Aeroplan will
make a donation of 2,500 miles per employee or 3,250,000 miles towards carbon
offsets purchased from the Carbon Reduction Fund of Canada. In addition,
Aeroplan employees will be participating in clean up and planting activities
across the country. Aeroplan also offers a wide-ranging roster of eco-friendly
rewards against which members can redeem their miles. In 2008, Aeroplan
Members redeemed over 34 million miles for nearly 2,000 eco-friendly rewards.
Aeroplan also offsets all carbon emissions from flights taken by its Beyond
Miles partners using donated miles.

    For more information about Aeroplan's Green it Up program, please visit: and click on social responsibility or to offset, visit

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