Media Advisory: Alberta Securities Commission Pop-Up Barbershop Provides Complimentary Cuts/Trims, Entertains With Barbershop Quartet and Educates Calgarians About Investment Fraud

Not All Scams Are Cut and Dry

| Source: Alberta Securities Commission Alberta Securities Commission

CALGARY, ALBERTA--(Marketwired - Nov. 2, 2015) -

*PHOTO OP: Calgarians will be treated to complimentary haircuts and/or beard trims while being entertained by a barbershop quartet with a custom jingle at the uniquely branded CheckFirst Pop-up Barbershop, courtesy of the Alberta Securities Commission (ASC). ASC ambassadors will also be on hand to educate customers about investment fraud.
WHAT: The Alberta Securities Commission (ASC) wants you to know that not all scams are cut and dry. Fraudulent investments are not always easy to recognize, and nearly one-third of Albertans believe they have been approached with a potential investment scam. Albertans can use the ASC's free tools and resources to learn about the "red flags" of investment fraud and how to protect themselves and their financial dreams. November is Financial Literacy Month in Canada and the ASC is out to raise awareness about investment fraud so consumers' investments aren't "trimmed" away.
To demonstrate to Calgarians that not all scams are cut and dry and to "check first" before investing, the ASC is transforming the Denim & Smith Barbershop in Banker's Hall into the CheckFirst Barbershop on Thursday, November 5 from 11 a.m. to 1 p.m. With a live barbershop quartet (Calgary's own Heebee-jeebees) singing a custom jingle to entertain the crowd, passers-by will receive free haircuts, beard trims (first come, first served) and give-aways during the busy lunch rush. Most importantly, the ASC will be on-site to educate Calgarians on how to avoid getting their investments "thinned" by fraud and the importance of checking registration.
The CheckFirst.ca campaign is part of a province-wide initiative to educate Albertans on how to protect themselves, their money and their financial future from investment fraud.
WHO: Alison Trollope, Director, Communications & Investor Education, Alberta Securities Commission
www.checkfirst.ca
WHEN: Thursday, November 5th, 2015
11 a.m. to 1 p.m.
WHERE: Denim and Smith (Banker's Hall location)
Unit 144, Main Level
315-8th Avenue SW

Contact Information:

Doug Self
Brookline Public Relations
Cell: 403-616-8741
Office: 403-538-5641 x108
dself@brooklinepr.com