SOURCE: Los Angeles World Airports

May 30, 2008 14:18 ET

MEDIA ADVISORY: Alitalia Airlines Begins LAX-Rome Flights Sunday, June 1; Only Nonstop Service Between California and Italy

LOS ANGELES, CA--(Marketwire - May 30, 2008) -

WHAT:     Airline, airport and Italian government officials will conduct a
          ribbon-cutting ceremony to celebrate the start of air service
          between LAX and Rome at Los Angeles International Airport (LAX).
          Alitalia Airlines' new five-times-a-week service will be the only
          nonstop flights between California and Italy. According to
          airport officials, the new route is an example of a recent trend
          among international air carriers that are choosing LAX as their
          West Coast gateway, adding to the billions of dollars in economic
          activity generated in Southern California by overseas flights of
          wide-body aircraft.

WHEN:     Sunday, June 1, 2008
             --   Event begins: 2 p.m.
             --   12 noon: check-in at ticketing counter for media
                  interested in going onto airfield in LAX van to film
                  water cannon salute for first flight arriving from Rome;
                  van returns to event site at 1:30 p.m.
             --   1 p.m.: check-in at ticketing counter for all other

WHERE:       --   Gate 57, Terminal 5, Los Angeles International Airport
             --   Check-in and receive temporary pass at Delta Direct
                  counter (Alitalia special event check-in signage will be

WHO:         --   Paola Magnani, Alitalia Executive Vice President,
                  Worldwide Sales
             --   Pierandrea Galli, Alitalia Executive Vice President,
                  Alitalia Cargo
             --   Thierry Aucoc, Alitalia Senior Vice President, North
             --   The Honorable Nicola Faganello, Consul General of Italy,
                  Los Angeles
             --   Paul Haney, Los Angeles World Airports Deputy Executive
                  Director, Customer Service, Marketing and Public

INSTRUCTIONS:  ALL media going through passenger security screening must be
               issued a temporary pass from the airlines to present with
               government-issued photo identification. ALL media must
               provide the following information to LAX Public Relations no
               later than 5 p.m. Saturday, May 31 to
               (1) full name; (2) date of birth; (3) place of birth;
               (4) government-issued ID number and issuing agency. Do not
               bring prohibited items to passenger screening. All
               liquids/gels over 3 ounces must fit into a one-quart,
               zip-top bag.

PARKING:  Broadcast-equipped media vans may park terminal curbside on the
          Upper/Departure Level between Terminals 5 and 6. Vans parked
          curbside must be attended at all times and display valid LAX
          Media Parking Permit. ALL other media may park in Parking
          Structure 5 across from Terminal 5 and bring parking stub to
          event site for free validation.

VISUALS:     --   Traditional, on-airfield water cannon salute for first
                  flight arriving from Rome (two L.A. Fire Department
                  trucks spray an arch of water over Alitalia aircraft as
                  it taxis to terminal gate -- if a sunny day, a large
                  rainbow is visible). Interested media must check in
                  early at 12 noon
             --   Remarks by above speakers with passengers at boarding
             --   Celebratory toast, cake-cutting and ribbon-cutting with
                  passengers at boarding gate
             --   On-airfield aircraft take-off from runway (interested
                  media will return to Gate 57 as soon as aircraft departs)
             --   Opportunity to shoot archival B-roll of generic,
                  in-terminal passenger activity

Contact Information

    LAX Public Relations
    (310) 646-5260
    24-hour duty pager at (310) 523-8994

    Alitalia Airlines Public Relations
    Lisa Del Percio
    (917) 330-1306