The Children's Clean Air Network

The Children's Clean Air Network
Ambassatours Gray Line

Ambassatours Gray Line

June 03, 2009 09:13 ET

Media Advisory: Ambassatours Gray Line to Launch First-Of-Its-Kind IDLE-FREE Campaign & Bus on National Clean Air Day in Canada, June 3

HALIFAX, NOVA SCOTIA--(Marketwire - June 3, 2009) -

Editors Note: A video and photo are included with this press release.

Ambassatours Gray Line, Atlantic Canada's leading tour-bus company will publicly launch its IDLE-FREE campaign on national Clean Air Day, Wednesday, June 3, 4:00PM at Westmount Elementary School, in Halifax. The company plans to be the first tour bus company in Canada with a proactive reduced-idling strategy, selling drivers and passengers based on messages featuring children.

Company president Dennis Campbell invites the media and the public to view its IDLE-FREE "ambassador's bus", featuring "Rachel", the grade two poster-girl of The Children's Clean Air Network. He will also be answering questions regarding this unique education and awareness program developed in partnership with The Children's Clean Air Network. Rachel and her family are planning to attend.

"The media and public will see a big IDLE-FREE bus on Clean Air Day, but we've been working behind the scenes to train our drivers on the importance of cutting idle-time with The Children's Clean Air Network for weeks now," says Campbell. "Our drivers are buying-in and we're confident we'll be able to walk-the-talk over time on this public commitment."

"Our approach is simple and it's proven effective; when drivers see and hear from children on smog and global warming, attitudes change relatively quickly," says Ron Zima of The Children's Clean Air Network. "This was a perfect fit for Ambassatours Gray Line, which was already promoting itself as an ideal way to travel and leave cars at home. At the same time, savings to their bottom line and cuts in greenhouse gas and pollutants will be substantial."


Date: Wednesday, June 3, 2009

Time: 4:00 P.M.

Place: Westmount Elementary School, 6700 Edward Arab Avenue, Halifax

About Ambassatours Gray Line

Known as "The Company with the Kilts," Ambassatours Gray Line operates escorted motor coach tours across Nova Scotia, Prince Edward Island, Newfoundland & Labrador and New Brunswick, as well as chartering vehicles. They also have over 100 tours operating across Canada, into the USA and internationally. School educational tours, Casino Nova Scotia Stay n Play, Cruise ship shore excursion and Meeting & conventions specialists round out the operation.

About The Children's Clean Air Network

The Children's Clean Air Network (CCAN) is a network of like-minded partners promoting "IDLE-FREE - the next smoke-free". Their goal is to reduce needless vehicle emissions which will improve the quality of our air and reduce the threat from climate change. CCAN began as a grassroots reduced-idling campaign at Kingswood Elementary School, near Halifax. It's now a volunteer, not-for-profit, based in Nova Scotia.

Partner organizations include: schools and school boards, businesses, media outlets, health organizations, and environmental advocacy organizations.

Needless vehicle emissions are a serious threat to the health and future of our children and an enormous waste of resources. CCAN seeks to educate the public on the seriousness of this threat and to help children be heard on this issue.

To view the photo associated with this release please visit the following link: http://www.marketwire.com/library/20090602-ccaphotoL.jpg

To view the video associated with this release please visit the following link: http://www.youtube.com/watch?v=52c6Vcud_AE

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