Cineplex Entertainment

Cineplex Entertainment

April 30, 2007 08:00 ET

MEDIA ADVISORY-Be SCENE: Scotiabank and Cineplex Entertainment Host a Hollywood-Sized, Red Carpet Launch Party for New Entertainment Rewards Program

CALGARY, ALBERTA--(CCNMatthews - April 30, 2007) -

Attention: Entertainment/Business/Assignment Editors

Scotiabank and Cineplex Entertainment (TSX:CGX.UN) invite members of the media to attend an exclusive Hollywood-style event, including red carpet treatment for guests, to celebrate the launch of SCENE - a new entertainment rewards program.

WHAT: Cineplex Entertainment and Scotiabank have joined forces to create
SCENE, the first Canadian entertainment rewards program that will
reward members just for going to the movies and making purchases via
their Scotiabank debit and VISA cards. For the first time ever,
guests will be able to sign up for their SCENE membership card and
begin collecting points immediately.

The event will feature:

-Giveaways, Contests and Prizes
-Break Dancers
-Make-up Artists
-Professional FM Radio DJ Appearance and Music
-Food & Refreshments

WHERE: Paramount Chinook Theatre
6455 MacLeod Trail S.W.
Calgary, Alberta

WHEN: Wednesday, May 2, 2007
Doors Open at 5:00 p.m.
5:30 p.m. to 7:30 p.m.

WHO: -Dan McGrath, Executive Vice-President, Cineplex Entertainment
-George Marlatte, Senior Vice-President, Prairie Region, Scotiabank

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