Cineplex Entertainment

Cineplex Entertainment

April 30, 2007 08:00 ET

MEDIA ADVISORY-Be Scene: Scotiabank and Cineplex Entertainment Host a Hollywood-Sized, Red Carpet Launch Party for New Entertainment Rewards Program

Re-naming of former SilverCity West Edmonton Mall to be announced

EDMONTON, ALBERTA--(CCNMatthews - April 30, 2007) -

Attn: Entertainment/Business/Assignment Editors

Scotiabank and Cineplex Entertainment (TSX:CGX.UN) invite members of the media to attend an exclusive Hollywood-style event, including red carpet treatment for guests, to celebrate the launch of SCENE - a new entertainment rewards program. The new name of the former SilverCity West Edmonton Mall Theatre will also be unveiled.

WHAT: Cineplex Entertainment and Scotiabank have joined forces to create
SCENE, the first Canadian entertainment rewards program that will
reward members just for going to the movies and making purchases
via their Scotiabank debit and VISA cards. For the first time ever,
guests will be able to sign up for their SCENE membership card and
begin collecting points immediately.

The event will feature:

-Giveaways, Contests and Prizes
-Break Dancers
-Make-up Artists
-Professional FM Radio DJ Appearance and Music
-Food & Refreshments

WHERE: SilverCity West Edmonton Mall Theatre
#3030-8882 170 St., Edmonton
Edmonton, Alberta

WHEN: Wednesday, May 2, 2007
Doors open at 5:00 p.m.
5:30 p.m. to 7:30 p.m.

WHO: -Paul Nonis, Senior Vice-President National Operations, Cineplex
-Michael Wilson, District Vice President, Reed Deer & Central
Alberta District, Scotiabank

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