Cineplex Entertainment

Cineplex Entertainment

April 30, 2007 09:00 ET

MEDIA ADVISORY-Be SCENE: Scotiabank and Cineplex Entertainment Host a Hollywood-Sized, Red Carpet Launch Party for New Entertainment Rewards Program

Re-naming of former Paramount Vancouver Theatre to be announced

VANCOUVER, BRITISH COLUMBIA--(CCNMatthews - April 30, 2007) -

Attn: Entertainment/Business/Assignment Editors

Scotiabank and Cineplex Entertainment (TSX:CGX.UN) invite members of the media to attend an exclusive Hollywood-style event, including red carpet treatment for guests, to celebrate the launch of SCENE - a new entertainment rewards program. The new name of the former Paramount Vancouver Theatre will also be unveiled.

WHAT: Cineplex Entertainment and Scotiabank have joined forces to create
SCENE, the first Canadian entertainment rewards program that will
reward members just for going to the movies and making purchases
via their Scotiabank debit and VISA cards. For the first time ever,
guests will be able to sign up for their SCENE membership card and
begin collecting points immediately.

The event will feature:

-Giveaways, Contests and Prizes
-Break Dancers
-Make-up Artists
-Professional FM Radio DJ Appearance and Music
-Food & Refreshments

WHERE: Paramount Vancouver Theatre
900 Burrard St, (corner of Burrard and Smithe Streets)
Vancouver, British Columbia

WHEN: Wednesday, May 2, 2007
Doors open at 5:00 p.m.
5:30 p.m. to 7:30 p.m.

WHO: -Ellis Jacob, President and CEO, Cineplex Entertainment
-Rick White, Vice-President, Band and Marketing Programs,

Contact Information

  • For further information or media RSVP:
    Cineplex Entertainment
    Pat Marshall
    Vice President Communications and Investor Relations
    (416) 323-6648
    Kim Struthers
    Scotiabank Public Affairs
    (778) 327-5451