October 20, 2008 12:12 ET

Media Advisory: Ben Mulroney and Bilaal Rajan, National UNICEF Ambassadors, Launch Trick-or-Treat for UNICEF Campaign at Toronto's George Webster Elementary School

TORONTO, ONTARIO--(Marketwire - Oct. 20, 2008) -

Attention: Assignment/News/Education Editors:

What: On Tuesday, October 21, 2008, hundreds of Toronto school children
from George Webster Elementary School will be treated to a visit by
National UNICEF Ambassadors Ben Mulroney and 12-year-old Bilaal Rajan,
to kick-off the 2008 Trick-or-Treat for UNICEF campaign in the Greater
Toronto Area.

Mulroney and Rajan will rally the students with motivational personal
stories of their trips to Malawi where they witnessed the work being done
by UNICEF through funds raised during Trick-or-Treat for UNICEF. Children
in the Halloween decorated gymnasium will also learn about and touch a
"school-in-the-box" which is filled with the necessary materials to keep
children safe and in school. Materials include melting resistant pencils,
school supplies, bed nets, water purifiers and sports equipment.

Who: Ben Mulroney, host of CTV's Canadian Idol and eTalk (bio available)
12-year-old Bilaal Rajan, UNICEF Canada National Child Ambassador and
author of the new book Making Change (bio available) Cathy Memah, Manager,
Ontario Community Partnerships and Events George Webster Elementary School
Representative Hundreds of school children aged 5 to 11.

When: 10 a.m., Tuesday, October 21, 2008

Where: 2 Cedarcrest Blvd. (West of Victoria Park Ave., North of
Danforth Ave. and South of St. Claire Ave. East)

Contact Information

  • UNICEF Canada
    Kathleen Powderley
    (416) 699-5665 and (cell) (416) 803-5597