IRVINE, CA--(Marketwired - Apr 16, 2015) -
WHAT: Water usage in the United States is rising every year, and the pressure is on all across the country to conserve water -- with California being hit the hardest. For the first time in state history, Gov. Jerry Brown has mandated a cut in urban water use statewide by 25 percent -- leaving consumers wondering just how they can conserve water. With yards at the forefront of water waste, what if there was a way to keep lawns lush and green -- while still complying with the new usage restrictions? The answer lies in the Golden State's own back yard.
WHO: Manrique Brenes, CEO of California-based Blossom, advocates water conservation, one yard at a time. With a background in consumer electronics at companies including Skype and Cisco -- Brenes previously spent a decade in the irrigation industry, taking on multiple roles involving engineering, product development and sales of residential, commercial, and agricultural irrigation equipment.
If you are working on any articles related to the current water crisis -- Brenes can provide expert insight, views and opinions that can speak to the drought, water irrigation and water conservation issues.
As founder of Blossom, Brenes has engineered a smart watering system with automated weather intelligence. The Blossom Smart Sprinkler Controller was designed to be a simple, smart and economical solution to irrigation water waste. Additionally, Brenes has authored 14 patents (with 10 more pending) covering home networking, VoIP, network management, UMA and industrial Ethernet applications.
He holds an engineering degree from the University of Costa Rica, and a Master of Science in Engineering and M.B.A. from the University of California at Davis.
WHY: Water usage in the United States is rising every year, and the pressure is on all across the country to conserve water. Almost every region has experienced a water shortage in recent years -- according to the EPA, 40 out of 50 state water managers expect water shortages under average conditions in some portion of their states over the next decade.
Much of water use can be attributed to residential irrigation, and the EPA estimates up to 50 percent of the water used for irrigation is wasted.
WHEN: Manrique Brenes is immediately available for telebriefings or local in-person or in-studio interviews.
HOW: To set up an interview, please call Justine Mrsich at (949) 453-8080 or email Justine@lages.com.
ABOUT BLOSSOM: With headquarters in Irvine, California, the team behind Blossom, a smart water controller that cuts utility bills and saves water, knows a thing or two about the need for water conservation. Blossom leverages the power of cloud computing and real-time weather data to optimize the irrigation schedule used to manage existing sprinklers. Blossom also gives users easy access to control the watering of their garden from their smart phone, tablet or computer. With 75 prior patent filings between them, and backing from companies such as Vizio and Accton, Blossom's founders are on a mission to leverage their experience in consumer electronics, water resources, networking and hardware to bring a product to market that can make a difference.