The Cadillac Fairview Corporation Limited

The Cadillac Fairview Corporation Limited

May 13, 2008 08:30 ET

Media Advisory: Cadillac Fairview to Award $50,000 to New Best-In-Class Retailer at 11th Annual ARC Awards

TORONTO, ONTARIO--(Marketwire - May 13, 2008) - Since 1997, Cadillac Fairview - one of North America's largest real estate companies - has honoured the most exciting and innovative new retailers in Canada with the ARC Award for Achievement in New Retail Concepts. It is the most prestigious and high-profile award in the industry and the winner receives $50,000 and an original sculpture cast in bronze entitled "The Spirit of Achievement".

Chosen from a field of 27 entries, our four finalists this year include high-end lingerie retailer Agent Provocateur in Vancouver; Blackline Studio's an upscale Toronto tattoo parlour; Gumdrops, a wet weather boutique in Vancouver and Toronto-based Umbra, a world leader in home products. Each is totally unique, but they have one thing in common, they've turned traditional retail on its head and have encouraged Canadian consumers to take a walk on the retail wild side. Join us and Canada's top retail executives as we announce the 2008 Cadillac Fairview ARC Award Winner.

WHAT: Cadillac Fairview ARC Awards Gala

- ARC Award for New Retail Concept

- Vision in Retail Innovation Award - Honouring Harry Rosen, Executive Chairman, Harry Rosen Inc.

DATE: Wednesday, May 14th, 2008

TIME: 9:00pm - Award Presentation

WHERE: The Palais Royale - 1601 Lakeshore Boulevard, Toronto

About the Finalists

Cadillac Fairview is pleased to announce the 2008 ARC (Achievement in Retail Concept) Award finalists. From a field of 27 entries, four finalists were chosen, and they share one thing in common: they've turned traditional retail on its head and encourage Canadian consumers to take a walk on the retail wild side.

Queen of the Boudoir

During a business trip to London, England, oil and gas executive Jean Florendo did a career about face when she walked through the doors of high-end lingerie retailer Agent Provocateur. Just one look was all it took and Jean decided to say goodbye to greasy overalls and to slip into something more comfortable and distinctly more feminine.

Jean says she was "swept away" by the unique and intimate in-store experience offered by this saucy and playful luxury lingerie retailer which led to her becoming the Canadian licensee for Agent Provocateur.

Agent Provocateur was launched in 1994 in the UK by Vivienne Westwood's' son Joseph Corre and Serena Rees. It hit the big time with patrons such as Kate Moss, Maggie Gyllenhaal, Kylie Minogue and Victoria Beckham. Today, Agent Provocateur has stores in the UK, America, the Middle East, Russia, Hong Kong, Europe, and now Canada. The product line includes exquisite lingerie (in a variety of sizes), and books, fragrances, shoes, jewellery, and other beauty products.

The first Canadian Agent Provocateur in November 2007 and it has become Vancouver's go to spot for high end, high style lingerie. Based on the "Dream of Venus", a surrealist fantasy, the inspiration is a magical fairytale landscape that unfolds on entering the front doors and stepping onto the custom made fuchsia-on-pink floral carpet.

It features "The Enchanted Forest", a 3D black lacquer forest, complete with a bed overgrown with ivy, and trees reaching out from the walls. The store creates a unique, and sublimely seductive, retail experience. The lingerie is displayed on the walls like art and is organized by collection. The goal of the store was to create an intimate in-store environment that celebrates female sexuality and encourages customers to explore and discover.

http://www.agentprovocateur.com

These Boots are Made for Splashing

Rainy days and Vancouver are synonymous, and even die-hard fashionistas have to face up to daily doses of light drizzle or torrential downpours that can ruin a fabulous pair of Manolo Blahniks or a chic suit. But now there's hope: Introducing Gumdrops, a new wet weather boutique that carries chic rain gear to keep you warm and dry. What's behind the delicious name? Gumboots + Raindrops = Gumdrops.

Originally from Australia, where she had experienced a five year drought and water rationing, owner Shanda Jerret embraced Vancouver's rainy weather by declaring, "If you can't beat em, join em"! She opened Gumdrops in October 2007. The store features hip rainwear designed to shield men women and children and man's best friend from the elements. It is a one stop shop for funky and stylish boots, umbrellas, raincoats, hats and other weather friendly essentials like backpacks and laptop cases.

This store explodes with colour, fun and vibrant design. It features puddle shaped ottomans handmade by Shanda and a wall of whimsical rubber boots. Shoppers can choose boots adorned with Ed Harvey inspired rock and roll tattoos (guitars, skulls and roses), daisies, ladybugs, cupcakes, and even a colourful knee high lace-up boot from Danish designer Ilse Jacobsen. And for die-hard traditionalists Shanda stocks English Wellies in basic black.

Shandra offers weather weary Vancouverites some tips for beating the rainy day blues: Change your attitude and remember if you can't beat it, join it. With the right rain gear anybody can get wet in style and give the darkest rainy day the boot.

http://www.gumdrops.ca

Pierced Hearts and True Love

It used to be if you had a tattoo you were automatically classified as either a sailor, prisoner, biker or a woman of "ill repute". Thankfully that stereotype has been blown apart by TV shows like Miami and L.A. Ink and by the popularity of skin hugging T-shirts featuring tattoo art from Ed Harvey "the godfather of modern tattoo". Convention has been overthrown, and today people from every walk of life now proudly sport beautiful body art permanently embedded in their dermis.

Ion Nicolae opened Blackline Studios in June 2006, because he felt there was a gap in the traditional tattoo parlour industry. Even though tattoos have moved to the mainstream, most parlours still reek of their taboo past, and Ion wanted to change that perception. His unique vision was to create a high end 'Body Art boutique': a sleek tattoo and body piercing haven, that carries complementary lines of chic and fashion forward clothing, accessories and jewellery.

Blackline, located in Toronto's trendy King West Village takes the tattoo parlour experience upscale in a lounge like environment that also functions as an art gallery and event space. The store targets hip urbanites who want posh tattoos (both permanent and temporary) and piercings and who want them done to exacting standards in a clean and comfortable environment. And for those tired of a tattoo, Ion also offers laser tattoo removal.

The store features an open concept retail sales floor with tattoo artists' art on the wall and fashion apparel on floor fixtures. The treatment rooms feature bright natural light and stainless steel counters which meet hospital standards and are continuously regulated. This is definitely not your deadbeat dads tattoo parlour.

http://www.blacklinestudio.ca

Think Pink.

Founded by childhood friends Les Mandelbaum and Paul Rowan in 1979, Umbra is a world leader in casual, contemporary and affordable products for the home. Many gurus of design have worked their magic at Umbra, including industrial designer and self styled "poet of plastic", Karim Rashid who designed the iconic and award winning Umbra Garbino Garbage can which now has a permanent home in NYC's Museum of Modern Art.

Always one step ahead, the Umbra principals recently made a bold decision to supplement their third party retail partners with a concept store that is all Umbra, all the time. Why? Because many retailers carrying Umbra products can only display a limited number of products. This means that design savvy customers see only a small portion of the total Umbra line and never get the full-on Umbra experience. Well that's a thing of the past, because Umbra recently came out of the shade.

The 7,000 square foot two-level Umbra flagship store in downtown Toronto is an award winning structure. Umbra, in collaboration with Kohn Shnier Architects and interior design firm Figure 3, created a retail environment that showcases Umbra's full line of home accessories, and inspires the designer within us all. A hot-pink translucent exterior cladding is perfectly complemented by an interior that is sleek, minimalistic and white. The building was designed from start to finish in just five months.

Experiential is the best way to describe the store. It includes a functioning design space where customers can see designers at work and an open concept lounge area that features a multi-media wall. The interior of the store is a perfect environment to showcase moderately priced home products that appeal to a youthful audience for whom style is a requirement.

http://www.umbra.com

About Cadillac Fairview

The Cadillac Fairview Corporation Limited is one of North America's largest investors, owners and managers of commercial real estate. For more than 50 years Cadillac Fairview has been leading the way in commercial real estate with innovative design, development and management. Cadillac Fairview focuses on high quality office properties and regional shopping centres in Canada and the United States and oversees equity investments in real estate companies and international investment funds. With a portfolio valued at more than $16 billion, Cadillac Fairview and its affiliates own and manage 83 properties, including some of Canada's landmark developments such as Toronto-Dominion Centre, the Toronto Eaton Centre, Sherway Gardens, Chinook Centre and Pacific Centre. Cadillac Fairview is wholly-owned by the Ontario Teachers' Pension Plan.

To view the ARC Award and four retail nominees please visit the following link: http://media3.marketwire.com/docs/arcawardandretailersphotos.pdf.

To view a photo of Harry Rosen, please visit the following link: http://media3.marketwire.com/docs/harryrosen.pdf.

For further information, to RSVP or arrange interviews, please contact:

Heath Applebaum

Manager, Corporate Communications & Media Relations

Tel: (416) 598-8645

Email: Heath.Applebaum@cadillacfairview.com

Website at www.cadillacfairview.com

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