Media Advisory: Calgary Food Bank's Baby Room Welcomes Largest Donation to Date


CALGARY, ALBERTA--(Marketwire - June 7, 2012) - Baby Gourmet is donating almost 29,000 packages of Baby Gourmet food to the Calgary Food Bank on Friday June 8th. The largest baby food donation this Food Bank has received in memory!

Returning to where it all began, Baby Gourmet co-founder Jennifer Broe says it`s time to give back to the community that helped her get started.

Only six years ago, Jennifer Broe was selling homemade baby food at the Calgary Farmers' Market. With babies of her own, Jennifer struggled to find great tasting baby food that was also nutritious and organic. So she pulled out her mixing bowls and got down to the business of filling that gap!

Every child, regardless of their family`s income, deserves a strong start in life; and nutritious, delicious food choices are an important building block. Last year the Calgary Food Bank handed out 5,361 Baby Hampers. A Baby Hamper is attached to the Emergency Food Hamper of any Calgary Food Bank client with a child younger than 3 years, and includes formula, baby food, and diapers.

Imagine yourself as a young parent, struggling to provide your kids with enough food to give them a good chance to grow and learn. No parent should face the choice of food on the table or a roof over their heads. But many do - and the Calgary Food Bank is here to help them through those tough times. And because of thoughtful community partners like Baby Gourmet, we are meeting the nutritional needs of all ages!

About Jennifer Broe:

Jennifer Broe is the Founder & President of Baby Gourmet Foods Inc., an organic baby food company specializing in nutritious and delicious packaged food for babies and toddlers. She successfully launched the Baby Gourmet brand in 2006 at The Calgary Farmers' Market and has since built a company with product distributed in major retailers across North America. As President, Broe oversees every aspect of Baby Gourmet with both the passionate and watchful eye of a mother- and as an astute businessperson. Jennifer, mother of two, has a passion for all things culinary. Broe is also an inspirational and motivating speaker to women, entrepreneurs and moms. In July 2011, Jen was recognized for her leadership and innovation as the recipient of the Ernst & Young Emerging Entrepreneur of the Year 2011 (Prairies).

About Baby Gourmet

Founded on a mother's love and fuelled by unwavering commitment to quality, Baby Gourmet makes the best-tasting healthy, organic baby food on the market. Baby Gourmet is available in 10 delicious fruit & vegetable purees and five protein recipes. The Baby Gourmet head office is located in Edmonton, Alberta. Find them online via: www.babygourmet.com, http://twitter.com/babygourmet and www.facebook.com/organicbabygourmet/.

About the Calgary Food Bank

The Calgary Food Bank is an emergency food distribution hub. We gather and distribute quality emergency food to individual Calgarians and the agencies that serve them. We believe by working together we can create a hunger-free community in Calgary.

This release is transmitted courtesy of Marketwire.

Contact Information:

Media enquiries may be directed to:
Calgary Food Bank
Kathryn Sim
Marketing & Communications Coordinator
Cell: (403) 519-2125
ksim@calgaryfoodbank.com

Baby Gourmet
Shauna Ireland
PR Communications Specialist
Cell: (403) 852-2511
shaunaireland@gmail.com