MADD Canada

September 11, 2017 12:00 ET

Media Advisory: Calgary School Hosts National Launch of MADD Canada's New Anti-Impaired Driving Program

OAKVILLE, ON--(Marketwired - September 11, 2017) - School's back and so is MADD Canada with a powerful new education program to show students the risks of driving while drunk or high.

Road crashes are the number one cause of death among Canadian youth, and alcohol and/or drugs are involved in more than half of those crashes. Every year, MADD Canada produces a new School Assembly Program to educate students in Grades 7 - 12 about the dangers and consequences of impaired driving.

The 2017-2018 School Assembly Program is titled The Pact. Together with National Sponsors Allstate Insurance Company of Canada and RTL-Westcan Group of Companies, MADD Canada visits St. James Elementary Junior School in Calgary this week to officially kick off its nation-wide tour of schools.

Media are welcome to attend the screening and speak with special guests, students and staff.

Date: Wednesday, September 13 at 9:30 a.m.

Location: St. James Elementary Junior High School, 2227 - 58 Avenue S. W., Calgary, AB

Guests: Patricia Hynes-Coates, MADD Canada National President
Catherine Burgess, Agency Manager, Calgary South, Allstate Insurance Company of Canada
Zoë LeParque, Communications Manager, RTL-Westcan Group of Companies

In The Pact, a group of friends is devastated by an impaired driving crash. Vowing to build something positive from the tragedy, they make a pact to never drive impaired. That fictional story line is followed by interviews with real-life victims and survivors of impaired driving who talk about how their lives have been forever changed.

With the support of Allstate Insurance Company of Canada, RTL-Westcan Group of Companies and other generous sponsors, MADD Canada is delivering the show to about 1 million students this school year, urging them to make their own pacts now - rather than after a tragedy strikes -- to keep themselves and their friends safe from impaired driving.

For more information, or to check out a clip from The Pact, please visit

Contact Information

  • To RSVP for the event or to arrange an interview with a MADD Canada spokesperson, contact:
    Deb Kelly
    MADD Canada Communications Manager
    905-829-8805, ext. 240