SOURCE: Orbital Insight

Orbital Insight

July 15, 2015 09:00 ET

Media Advisory: Chipotle Q2 Traffic Grows 10%, Buoyed by Anti-GMO Stance

PALO ALTO, CA--(Marketwired - Jul 15, 2015) -  Chipotle (NYSE: CMG) stores in the United States have seen a substantial increase in car traffic since the company announced its decision to remove genetically modified organisms (GMOs) from its menu in April 2015. According to the most recent analysis from Orbital Insight, car counts in Chipotle store parking lots for the second quarter of 2015 are 10 percent higher than the same period in 2014, and 15 percent higher than the five-year average of car counts for Chipotle locations nationwide. The image below compares car counts in the second quarter of 2014 and 2015 to demonstrate the increase in traffic, which has been particularly notable since Chipotle announced its intent to stop using GMOs. This was first reported in the NYT on April 26th and a jump in YoY traffic is visible on the two charts. Orbital Insight tracks car counts for more than 50 retail and restaurant chains by analyzing satellite imagery of parking lots nationwide.

Extensive media coverage of Chipotle's stance on GMOs, combined with rising consumer concern about the use of GMOs in food, may have contributed to the increase in vehicle traffic at Chipotle stores.

For more information on Orbital Insight and Chipotle car counts, contact Kyle Arteaga at The Bulleit Group at or 415-218-5569.


This information has been prepared solely for information purposes, and is not an offer to buy or sell or a solicitation of an offer to buy or sell any security or instrument or to participate in any particular trading strategy. Although every attempt has been made to assure accuracy, we assume no responsibility for errors or omissions. Examples are provided for illustrative purposes only and should not be construed as investment advice or strategy. The information presented herein has not been approved or reviewed by the Securities and Exchange Commission, any state or federal regulatory authority, or the Commodity Futures Trading Commission.

Contact Information