March 19, 2007 11:02 ET

Media Advisory-Collaborate-or Collapse: How Can Marketing Win the Trust of the Organization?

The End of Command & Control Leadership

TORONTO, ONTARIO--(CCNMatthews - March 19, 2007) - Marketers operating on the command-and-control model beware. Today's leading organizations are increasingly turning to models of collaboration and influence across to gain competitive advantage - but where does this leave the traditional marketer? Find out by signing up now for the AMA's (American Marketing Association breakfast event, Collaborate - or Collapse, on Thursday March 29 to be held at Verity.

Successful marketers urgently need to adopt and evolve their leadership skills to better influence, persuade and collaborate with other aspects of the organization - or risk collapsing in on themselves in the silos of the marketing department.

What can marketers do to contribute to this 'new' wave of change? Find out on March 29th 2007 how marketing can help the drive for collaboration! Take this opportunity get new ideas on what you can start doing now.

The AMA's Toronto Chapter has assembled a truly cross-functional group of panelists including:

- Pat Tremaine, Independent Consultant, formerly Bell Canada

- Nicholas Austin, VP, Director Business Development, Draft FCB Canada

- Jackie Challenger, Head, Personal Banking Operations, RBC

- Alexis Zamkow, Director of Customer Relationship Marketing, Direct Energy

- Scott Wilson, Ombudsman & Chief Experience Officer, Capital One Canada

Join moderator and change consultant, Alan Kay of Glasgow Group for what is certain to be a provocative dialogue filled with valuable insights. This event is the kick-off of an exciting new season of AMA Toronto Chapter events -opportunities to engage with your peers and learn from industry thought leaders in this 60th anniversary year of the AMA.


"To register, simply call 647-393-9649 or email by close of business Tuesday, September 19th. Pre-payment by credit card is required to guarantee your reservation. Walk-ins are welcome space permitting. Don't forget to "refer a friend - we welcome non-AMA Members."

Media are invited to attend the event and, if planning to do so, are asked to call Caroline Nolan at 416-526-9958 (email: or Grace Mistry (AMA Toronto, President) at 416-927-4187 by September 19, 2004.

Event Details

WHEN: Thursday, March 29, 2007

7:30 a.m. to 10:00 a.m. (continental breakfast served, session starts 8:00 a.m. sharp)

WHERE: Verity - 111-D Queen St. East (NB: Verity Club entrance is just east of Church on the south side of Queen St. E.) Toronto, ON (Parking lot across the street)

COST: Non Members: $75.00(i); Members: $45.00(i); Students: $26.75 for non-members & $16.05 for student members(i)

(i)GST included

Bookings are considered firm unless cancelled five business days in advance. Substitutions allowed at any time.


AMA Toronto increases the impact and value of marketing in your business and connects you to Toronto marketing and business professionals through the world's largest marketing community -- The American Marketing Association (over 38,000 members). As part of a leading international professional association, AMA Toronto promotes marketing leadership and provides ongoing career development, networking and knowledge-sharing opportunities for senior and mid-level business professionals. Our core offering includes monthly events featuring expert panelists debating emerging trends, evolving practices, and new theories and networking opportunities among key professionals.

2006 marks the 60th Anniversary of AMA Toronto. We are honoring this milestone, with a yearlong calendar filled with provocative and diverse events designed to ensure we remain an integral part of the marketing industry by delivering value to the community. See for all the details about other exciting upcoming events.

AMA Toronto is also a founding partner in the Marketing Hall of Legends, an initiative designed to honor the key role that prominent Canadians have played in the creation and development of significant business success stories.

Contact Information

  • Media Contacts:
    Sustain Media Group Inc.
    Caroline Nolan
    (416) 526-9958
    AMA Toronto
    Grace Mistry
    (416) 927-4187
    For more information about this event:
    AMA Toronto
    Alan Kay
    (416) 481-3588