SOURCE: Criteo


December 09, 2010 21:20 ET

MEDIA ADVISORY: Criteo to Showcase PPC Retargeting Technology, Customer Successes at DIGIDAY:TARGET

PALO ALTO, CA--(Marketwire - December 9, 2010) -

Criteo, the global leader in scalable personalized retargeting, has been chosen to present e-retail customer success stories demonstrating how Criteo's sophisticated personalized ad retargeting helps advertisers meet their marketing goals at the DIGIDAY:TARGET conference on Monday, December 13, 2010, in Los Angeles.

DIGIDAY:TARGET brings together agencies, brands and technology companies to swap success stories and to explore innovations in the space, including targeting techniques, exchanges and demand-side platforms.

Jeff Mills, VP of Sales & Partnerships at Criteo, will present specific customer success stories as part of the "Marketer Targeting Showcase" panel at 3:20 p.m. PT. Mills will discuss how e-retail customers across several verticals have used Criteo's pay-per-click (PPC) ad retargeting solution to reach their marketing goals. To date in 2010, Criteo has driven more than $2 billion in incremental revenues for its 900 clients through personalized retargeting.

Criteo's solution delivers the scale and personalization required to cost-effectively win back lost prospects by creating the most relevant retargeted display advertisement personalized for each individual site visitor.

Monday, December 13, 2010, 3:20 p.m. PT

The SLS Hotel at Beverly Hills
465 S. La Cienega Boulevard
Los Angeles, CA 90048

Jeff Mills, VP of Sales & Partnerships, Criteo

Listen to Criteo speak at future conferences, including eMarketing Conference in San Francisco on April 20, 2011, and at IRCE 2011 in San Diego on June 14, 2011. For more information about the Criteo solution, please contact Karen Dayan at (408) 316-2058 or karen(at)criteo(dot)com.

Criteo is the global leader in scalable personalized retargeting. Criteo enables e-commerce companies to re-engage with website visitors who have left their site via retargeted personalized display ads. These ads are dynamically generated on-the-fly with product recommendations based on the visitor's product-viewing history. Criteo's turnkey solution is a "one-stop-shop" for ad campaign deployment, including: personalized banner design, media planning, ad serving, campaign optimization and real-time reporting. Criteo's service is based on a pay-per-click (PPC) model, therefore clients pay only when prospects click-through and return to their website, creating a low-risk, high return value proposition. Criteo displays billions of uniquely personalized retargeted banners each month and works with more than 900 of the top worldwide e-commerce companies. For more information, please visit

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