Pizza Pizza Limited



Pizza Pizza Limited

January 27, 2014 09:20 ET

Media Advisory: Feasting on Football's Big Game

Canada's love for football, friends and food leads to frenzied Super Bowl Sunday at Pizza Pizza

TORONTO, ONTARIO--(Marketwired - Jan. 27, 2014) - Preparations for Super Bowl Sunday are peaking at Pizza Pizza, Canada's leading purveyor of pizza and wings. The chain's locations - close to 400 across the country - are finishing preparations for what has become the second busiest day of the year in terms of sales. On February 2, pizza and wings, perennial party favourites, will continue to dominate the food sales charts, topping hosting tables coast to coast.

Last year, the chain processed over 100 orders per minute during Super Bowl Sunday at peak times, selling more than 60,000 pizzas and 145,000 wings. To keep up with the demand, Pizza Pizza is doubling its order takers (from 6 to 6:15 p.m. alone they'll process over 1,500 orders) for the busy day - among other special arrangements.

Members of the media are invited to consider Pizza Pizza as a resource for trends in food, facts and visuals or to simply discuss the impact of the event on Pizza Pizza or the quick-serve restaurant industry in Canada.

WHO: Pat Finelli, Chief Marketing Officer, Pizza Pizza
Arrangements may be made for other spokespersons outside of the Greater Toronto Area
WHAT: Super Bowl Sunday: how it impacts the Canadian food and retail market
WHERE: By phone, in studio or in person at any Pizza Pizza location in Ontario, Quebec, Manitoba, Saskatchewan and Nova Scotia
WHEN: Interviews are available upon request from Monday, January 27 to Sunday, February 2
PROMOTIONS: In time for the big game, Pizza Pizza had introduced a Party Pack: one box with four game-day favourites: a large three-topping pizza, 10 chicken wings, six garlic stix, fries or onion rings plus any two dips for $25.

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