Ford of Canada

Ford of Canada

March 07, 2016 10:30 ET

MEDIA ADVISORY: Ford of Canada Unveils 2017 Models and Demonstrates Interactive Technology at Auto Show Preview Event

To Kick-Off the Calgary International Auto and Truck Show, Ford of Canada Will Host Media and Guests for a Special Sneak Peek and Unveiling Event

CALGARY, ALBERTA--(Marketwired - March 7, 2016) -

WHAT: With the Calgary International Auto and Truck Show just around the corner, Ford of Canada (Ford) is providing media and VIP guests the opportunity to get a sneak peek of the Western Canada debut of the newest additions to the Ford F-Series lineup, including the 2017 Ford Super Duty. A very ferocious vehicle will also make an appearance as a surprise guest.
Guests and media will have the opportunity to take part in interactive demonstrations, including the Drugged Suit, which was developed by Ford to demonstrate the dangers of driving while under the influence of illegal drugs.
The event will also showcase Ford's newest technology, Pro Trailer Backup Assist. Guests will have the opportunity to operate a truck and trailer and experience the Pro Trailer Backup Assist technology which automatically steers the truck and trailer to the desired location.
WHO: Mike Sinuita, Truck Marketing Manager, Ford of Canada
WHEN: Monday, March 7, 2016
6 p.m. - 9 p.m. MT
Media interviews with Mike Sinuita are available between 3 p.m. - 9 p.m. MT.
WHERE: Festival Tent
Canada Olympic Park
88 Canada Olympic Road SW

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