SOURCE: Harte-Hanks

December 17, 2007 09:03 ET

Media Advisory: Harte-Hanks to Host Webinar Featuring 'The State of the Customer Database 2007 and Beyond'

Independent Research Firm Analyst Dave Frankland to Present Snapshot of Prevailing Database Practices in Vertical Markets, Both in Marketing and Elsewhere

BILLERICA, MA--(Marketwire - December 17, 2007) -

What:         Harte-Hanks (NYSE: HHS), a direct and targeted marketing
              company, today announced that it will host a complimentary
              Webinar featuring lead analyst David Frankland of Forrester
              Research, author of the November 2007 report "The Forrester
              Wave™: Database Marketing Service Providers, Q4 2007."  The
              presentation is based on his recent National Center for
              Database Marketing conference presentation, "The State of the
              Customer Database 2007 and Beyond."

              Frankland will preview forthcoming research that offers
              insight into the state of the customer database across
              various industries, describes the types of data organizations
              store, and discusses how organizations use their customer
              databases -- for marketing and beyond.

Date:         Tuesday, December 18, 2007, from 2:00 p.m. - 3:00 p.m. EST
              (11:00 a.m. - 12:00 p.m. PST)

Location:     On your computer, in your home or office. Log-in information
              will be sent to registered attendees.

Link for

Contact:      Editorial members of the media are welcomed to listen in and
              ask questions. For additional information on the
              complimentary Harte-Hanks-hosted presentation, contact: Karyn
              Martin, Emerge PR,, (617) 729-3173.

About Harte-Hanks

Harte-Hanks, Inc., San Antonio, TX, is a worldwide, direct and targeted marketing company that provides direct marketing services and shopper advertising opportunities to a wide range of local, regional, national and international consumer and business-to-business marketers. Harte-Hanks Direct Marketing improves return on its clients' marketing investment by increasing their prospect and customer value -- a process of "customer optimization" -- organized around five strategic considerations: Information (data collection/management) -- Opportunity (data access/utilization) -- Insight (data analysis/interpretation) -- Engagement (knowledge application) -- Interaction (program execution). Visit the Harte-Hanks Web site at or call (800) 456-9748.

This document may contain trademarks that are owned or licensed by Harte-Hanks, Inc. and its subsidiaries. All other brand names, product names, or trademarks belong to their respective holders.

Contact Information