SOURCE: Harte-Hanks


October 06, 2010 12:16 ET

Media Advisory: Harte-Hanks Thought Leadership -- DMA2010 Sessions and Press Availability

SAN ANTONIO, TX--(Marketwire - October 6, 2010) -  DMA2010: Booth 1210 -- Note: Interviews with these speakers may be arranged in advance, on site or after the conference by contacting Andrew Hansen. Copies of presentations also are available upon request, except where noted. In addition, interviews also may be arranged on site through media contacts with Harte-Hanks Direct Marketing President and Direct Marketing Association Board Member Gary Skidmore, from Saturday, October 9, through Tuesday, October 12 (mid-afternoon).

Harte-Hanks® (NYSE: HHS) has announced its sessions and press availability for the DMA2010 Conference being held at Moscone Convention Center in San Francisco as follows:

Monday, October 11; 11:15 a.m. -12:15 p.m.
Room 135
INTERNATIONAL: "Going Global - How to Succeed in the International Marketplace"
Robert Howells, Harte-Hanks (among other panelists)

Session Description: This session is a unique opportunity to learn from experienced direct marketing practitioners from 5 continents who have also had significant experience working with and for U.S. multinationals. You will find out about all the latest opportunities and challenges you will face marketing overseas.

Key Learning Points:

  1. We will suggest which countries offer the best market potential in 2011 and beyond.
  2. We will identify key challenges and pitfalls and how to overcome them.
  3. We will deliver a comprehensive guide to best practices in global marketing.

Bio: Robert Howells is group managing director, international, at Harte-Hanks, responsible for its operations outside the United States. Harte-Hanks global footprint includes 12 business groups in nine countries delivering direct and interactive services to major multinational companies. British-born, Robert has worked all over the world and has been based in the United States for the last 20 years. He currently serves as Chair of the DMA's Global Advisory Board. He is a graduate of Cambridge University.

Tuesday, October 12; 11:30 a.m. - 12:15 p.m.
Room 131
TECHNOLOGY: "Integrating Social Strategy into B2B Demand Generation: Rockwell Automation's Story"
Kevin Kerner, Harte-Hanks; and Neil Rongstad, Rockwell Automation

Session Description: Rockwell Automation, a global manufacturer of industrial automation and information solutions, switched rapidly from using social media ad hoc to a strategic, integrated approach for demand generation and nurturing programs. Learn how they did it, what they learned, the results, and how to weave social into a business-to-business marketing strategy. [A presentation is not available outside the session room.]

Key Learning Points:

  1. We will explain how a large b-to-b organization adopted social media for demand generation and nurturing.
  2. We will describe the reasons for specific channel choices, the tactics for maximizing their value and the results achieved.
  3. We will demonstrate tools, methods and metrics that ensure measurable results how other organizations can integrate social media into their b-to-b marketing campaigns.

Bios: With more than 20 years of b-to-b marketing and sales experience, Kevin Kerner has a history of helping organizations engage and close business leads. Kevin heads Mason Zimbler US, a Harte-Hanks company specializing in multichannel b-to-b marketing, and is active in the DMA's Social Marketing and B-to-B Marketing Advisory Councils.

Neil Rongstad leads the development and execution of multichannel demand generation campaigns for Rockwell Automation, a global manufacturer of industrial automation and information solutions. In this role, Neil helps lead the integration of online, offline and social channels into data-driven marketing programs, focusing on ensuring strategic value and measurable results. Over the last 17 years, Neil has held both strategic client-side and agency marketing positions and holds an M.A. in Marketing Analysis from the University of Wisconsin-Madison. 

Wednesday, October 13; 8:45 a.m. - 9:45 a.m.
Room 132
PHARMACEUTICAL: "Launch vs. Mature Products: How Multichannel Marketing Works Throughout the Lifecycle"
Julie Holcombe, Pfizer; Victoria Copper, Pfizer; and AJ Viscomi, Harte-Hanks

Session Description: A top biopharmaceutical company will compare how they leverage strategic, multichannel marketing programs in two different product life cycles -- an innovative, launch brand and a prominent, mature brand -- and the results seen. [A presentation is not available.]

Key Learning Points:

  1. We will demonstrate how to use multichannel marketing to address unique challenges of a mature brand versus a launch brand, using a biopharmaceutical example.
  2. We will show benefits of non-manpowered selling particularly for mature product lines.
  3. We will show how to increase brand engagement through multichannel marketing.

Bios: As a senior director for Pfizer, Julie is responsible for the strategic oversight and development of the consumer and public relations programs for a pre-launch product within the company's vaccine franchise. She has also held positions with the company's Women's Healthcare and Consumer and eMarketing teams. Julie has been named a DTC [Direct-to-Consumer] Top 25 Marketer and a "Rising Star" by the Healthcare Businesswoman's Association.

Victoria has been with legacy Wyeth Pharmaceuticals, now Pfizer Pharmaceuticals, for 15 years. She began her career with Wyeth as a territory representative and worked her way up the ranks to Area Development Manager. Victoria then joined the Area Marketing and Communications Department where she was Product Manager for the ZOSYN marketing team and a Senior Product Manager on the RELISTOR marketing team, focusing on HCP non-personal promotion. Most recently, Victoria was a product director on the Prevenar 13 Pediatric Global Marketing team and she is currently a product director of the Prevenar 13 Adult Global Commercial Development team.

AJ Viscomi, with The Agency Inside Harte-Hanks, has more than 20 years' experience on both the agency and client sides across all channels and platforms, in a diverse array of categories with a specialty in biopharma. AJ is a published author and a regular guest speaker at direct marketing and advertising forums.

Wednesday, October 13; 8:45 a.m. - 9:45 a.m.
Room 133
RETAIL: "Empowering Customers: How Preference Centers Enable True Multichannel"
Jeannette Kocsis, Harte-Hanks, and Matt Rosenblatt, Harte-Hanks

Session Description: This session will spotlight an online account management site for PetSmart that enables targeted multichannel communication. Session attendees will learn how users of the site have become more engaged in the PetPerks loyalty program through targeted offers, social promotions such as the holiday e-card, and later this year, a pilot rewards program.

Key Learning Points:

  1. We will show how marketers can increase customer loyalty through increased engagement.
  2. We will demonstrate how to build a foundation for promotions that bolster customer loyalty.
  3. We will teach best practices and effective tactics for customer channel preference management.

Bios: Jeannette Kocsis oversees the Digital Strategy and Media programs at The Agency Inside Harte-Hanks. Jeannette was named as one of the Mobile Women of 2010 by She serves on the DMA Search Engine Marketing Advisory Council and the DMA Mobile Marketing Advisory Council. She co-authored Social Media for Dummies, and the upcoming Mobile Marketing for Dummies II.

Matt Rosenblatt serves as executive vice president, strategy & creative services, The Agency Inside Harte-Hanks. Matt has more than 20 years' experience in developing creative campaigns in both the direct response and brand advertising worlds. Throughout his career, he has developed creative strategy, and written and directed hundreds of highly successful campaigns for financial, automotive, retail, non-profit, and pharmaceutical clients in both consumer and business-to-business markets. This broad range of client and market experience is paired with an equally broad background in digital and traditional media, having led numerous multi-media campaigns from a strategic and tactical perspective. Matt also has been the recipient of more than 25 direct marketing awards involving creative excellence. Matt has published many articles on topics ranging from relationship marketing to blending direct response with branding to Internet design.

Contact Information

  • Media Contact:
    Harte-Hanks Direct Marketing
    Andrew Hansen
    (215) 944-9712
    Email Contact

    Conference Contact (On-Site @ Moscone):
    Public Relations Consultant
    Chet Dalzell
    (917) 608-2251 (mobile)
    Email Contact
    DMA2010: Booth 1210