SOURCE: Harte-Hanks


September 26, 2011 10:14 ET

Media Advisory: Harte-Hanks Thought Leadership -- DMA2011 Sessions and Press Availability

BOSTON, MA--(Marketwire - Sep 26, 2011) - DMA2011: Booth 606

Note: Interviews with these speakers may be arranged in advance, on site or after the conference by contacting Andrew Hansen. Copies of presentations also are available upon request, except where noted. In addition, interviews also may be arranged on site through media contacts with Harte-Hanks Direct Marketing President and Direct Marketing Association Board Member Gary Skidmore, from Sunday afternoon, October 2, through Wednesday, October 5 (mid-afternoon).

Harte-Hanks® (NYSE: HHS) has announced its sessions and press availability for the DMA2011 Conference being held at Convention Center in Boston as follows:

Ask the Experts Roundtable
Monday, October 3 (12:30 pm - 1:30 pm EDT, Exhibit Hall)
"Mobile Marketing: What's Working, What's Not, and What's Coming"

  • Expert: Jeannette Kocsis, Senior Vice President, Digital Marketing, Harte-Hanks

Jeannette Kocsis oversees digital strategy and media programs at Harte-Hanks. Jeannette is responsible for integration of new media, among them social and mobile channels, into client offerings. Her expertise includes social media, mobile marketing, Web site conversion strategy, digital marketing, search marketing and the Web data that informs strategy. She joined the company in 2000. Jeannette is a regular contributor for online publications and presents frequently at industry events and webinars on mobile marketing, search marketing, website conversion metrics and optimization. She was named one of "2010 Mobile Women" by Mobile Marketer, published in December 2009. Jeannette serves on the DMA Mobile Marketing Council and the DMA Search Engine Marketing Council, and is a founding member of the Advisory Boards for each Council. She recently was honored as a Lifetime Echo Judge for the DMA.

Track: Acquisition & Lead Generation
Wednesday, October 5 (8:45 am - 9:45 am EDT, Room 154)
"CDW Lead Generation from Sales Adoption to Leadership Reporting"

Join CDW and Harte-Hanks for an informative session on how to create a closed-loop lead generation process to help shorten sales cycles, increase average deal size, and increase sales utilization and adoption. Attendees will:

  • Learn how to gain sales adoption of the lead process
  • Learn how to measure and track lead success through to ROI (return on investment)
  • Learn how to make course corrections based on results


  • Randy Ilas, Vice President, Product Development & Marketing, Market Intelligence, Harte-Hanks
  • Mark Thabit, Senior Director, Solutions Marketing, CDW

Randy Ilas is vice president of product development and marketing for Harte-Hanks Market Intelligence. Randy is a driver of product development strategies at Harte-Hanks, focusing on technology and business-to-business markets, and has more than fifteen years' experience in developing information products. He applies his expertise on understanding what drives and motivates the business-buying market to create better marketing and sales results for clients of Harte-Hanks.

Mark Thabit is senior director of solutions marketing for CDW, a leading provider of technology products and services for business, government, education and healthcare. Thabit is responsible for the development and execution of CDW's solutions marketing plans including direct marketing, live and virtual events, advertising, sponsorships, lead management and sales enablement.

Track: Brand, Social & Content Marketing
Wednesday, October 5 (10 am - 11 am EDT, Room 157A)
"Social CRM: Leveraging New Data to Inform CRM"

Social media is more than Facebook and Twitter, and monitoring is more than charts and graphs. Sony Electronics will describe how social media informs its marketing; from influencing its marketing copy to energizing its campaigns in a new and different way, and making the right investment decisions. Attendees will:

  • Do more with social media monitoring than just gauge sentiment
  • Learn how to gain a deeper understanding of customers
  • Finding how to energize CRM with relevancy and word choice


  • Jeannette Kocsis, Senior Vice President, Digital Marketing, Harte-Hanks
  • Pauline Amerson, Senior Manager, CRM, Sony Electronics

Pauline Amerson, senior manager in CRM and marketing for Sony Electronics, is currently employed in the post-sales support division of the organization. She is responsible for post-sales social media and support video development, along with growing Sony Electronics's contactable base and optimizing post-sales communications to its customers. Pauline has served Sony for 11 years, eight of them within various CRM roles including print, email, mobile, social, database growth, and site optimization. Amerson obtained two bachelor's degrees from the University of California, San Diego in 1997, and her master's in business administration, with a focus in marketing and information technology, from University of San Diego in 2004.

SPECIAL PRESS INVITATION: Aberdeen Sales-Driven Marketing Leadership Summit

In addition, all members of the press are welcome to attend a separate unique event happening during the concluding days of the DMA2011 conference, the Aberdeen Sales-Driven Marketing Leadership Summit (Tuesday and Wednesday, October 4-5) at the nearby Boston Seaport World Trade Center.

The Aberdeen Sales-Driven Marketing Leadership Summit is based on the premise that today's sales and marketing organizations must adapt and integrate myriad tools, technologies and methodologies to effectively manage and execute programs, all to maximize every opportunity generated by marketing for conversion to revenue by sales, despite reductions in headcount, budget and other resources.

The full conference program is posted here:
And the current speaker line-up includes First Tennessee, Yahoo!, Cision, JDA Software, among others:

Media Contact: Doug Jensen, To apply for complimentary registration, visit: Summit registration is complimentary for qualified end-user executives and qualified members of the press. Vendors, service providers and consultants are not eligible to attend, except as Summit sponsors.

Contact Information

  • Media Contact:
    Harte-Hanks Direct Marketing
    Andrew Hansen
    (215) 944-9712 or (302) 383-2880 (mobile)
    Email Contact

    Also On-Site @ Conference:
    Public Relations Consultant
    Chet Dalzell
    (917) 608-2251 (mobile)
    Email Contact