SOURCE: Trillium Software, a division of Harte-Hanks

July 11, 2007 08:53 ET

Media Advisory: Harte-Hanks Trillium Software® to Discuss Information Quality at MIT Information Quality (IQ) Industry Symposium

Trillium Software® Product Marketing Manager Steve Sarsfield Presents on the 'Business Benefits of the IQ Program'

BILLERICA, MA--(Marketwire - July 11, 2007) - Harte-Hanks Trillium Software (NYSE: HHS)

What:

Harte-Hanks Trillium Software (NYSE: HHS), a leading enabler of Total Data Quality solutions, today announced that it will participate at the Massachusetts Institute of Technology's IQ [Information Quality] Industry Symposium on July 18-19, 2007, in Cambridge, MA. Steve Sarsfield, product marketing manager, Trillium Software, will be joined by other industry experts on a panel to discuss the "Business Benefits of the IQ Program." Moderated by Donald Carlson, senior vice president and compliance program manager, Bank of America, this session will look at how data quality affects a company as a whole and how unresolved data issues hurt business processes.

Faced with constantly changing business environments, steadily increasing volumes of data from multiple sources, and growing demands for faster delivery, organizations today are more challenged to balance the quality requirements pivotal to organizational success, according to MIT IQ. This industry symposium is an educational, not-for-profit event designed to address these issues through presentations and workshops moderated and paneled by industry leading practitioners, vendors, and academicians.

Date:

Thursday, July, 19, 2007, from 11 a.m. - 12:30 p.m. EDT

Location:

Massachusetts Institute of Technology, 3rd floor, Tang Center Building, 70 Memorial Drive, Cambridge, MA 02139.

Registration: Click here to register.

About Harte-Hanks

Harte-Hanks, Inc., San Antonio, TX, is a worldwide, direct and targeted marketing company that provides direct marketing services and shopper advertising opportunities to a wide range of local, regional, national and international consumer and business-to-business marketers. Harte-Hanks Direct Marketing improves return on its clients' marketing investment by increasing their prospect and customer value -- a process of "customer optimization" -- organized around five strategic considerations: Information (data collection/management) -- Opportunity (data access/utilization) -- Insight (data analysis/interpretation) -- Engagement (knowledge application) -- Interaction (program execution). Visit the Harte-Hanks Web site at http://www.harte-hanks.com or call (800) 456-9748.

Harte-Hanks Trillium Software provides businesses with Total Data Quality solutions -- a full complement of technologies and services providing global data profiling, data cleansing, enhancement, and data linking for e-business, customer relationship management, enterprise resource planning, supply chain management, data warehouse, and other enterprise applications. Use of the Trillium Software System® by many of the world's largest and most successful companies has made Trillium Software a leader in its marketplace. For more information about Trillium Software and its offerings, call (978) 436-8900, and in the United Kingdom call +44 (0) 118 940 7666, or visit Trillium Software online at http://www.trilliumsoftware.com .

This document may contain trademarks that are owned or licensed by Harte-Hanks, Inc. and its subsidiaries, including, without limitation, Trillium Software and other names and marks. All other brand names, product names, or trademarks belong to their respective holders.

Contact Information

  • For additional information on the Trillium Software presentation, contact:
    Karyn Martin
    Emerge PR
    Email Contact
    (617) 729-3173