SOURCE: Trillium Software

May 02, 2007 12:38 ET

Media Advisory: Harte-Hanks Trillium Software® to Host Webinar Addressing Enterprise Data Quality

Fulfilling the Promise of Data Quality: How to Deliver High Quality Data to Meet Enterprise Objectives

BILLERICA, MA -- (MARKET WIRE) -- May 2, 2007 --


What:

Trillium Software®, a business of Harte-Hanks (NYSE: HHS), and the leading enabler of Total Data Quality solutions, will host a complimentary one-hour Web seminar designed to increase understanding of data quality's role in the enterprise, and how to gain the most benefit from data quality initiatives.

When:

North America:
Thursday, May 3, 2007
2:00 p.m. EDT /11:00 a.m. PDT

Europe-Middle East-Africa:
Thursday, 10 May 2007
2:00 p.m. GMT/9:00 a.m. EDT
Who:

Trillium Software's Product Marketing Manager, Steve Sarsfield, will address the challenges associated with poor data quality and its impact on enterprise data management. He'll provide valuable insights and best practices as proven by Trillium Software's customers and partners.

Why:

As data quality elevates to an important organization-wide initiative -- whether driven by data governance, master data management, or global data projects -- a well-planned data quality technology strategy is key. This Web seminar will cover:

--  The building blocks of cost-effective enterprise data quality
    strategies
    
--  The secret recipe for end-user adoption: 5 key criteria to consider
    when evaluating and selecting data quality and data profiling solutions
    
--  How to solve immediate project needs while planning to build data
    quality processes across the enterprise or across the globe.
    
--  Planning for data governance
    
Registration:

Pre-registration is now open and required: https://trilliumsoftware.webex.com/trilliumsoftware/onstage/g.php?d=711056478&t=a

Editorial Contact: Members of the media may request more information from Alannah Dibona, Emerge PR, adibona@emergepr.com, (617) 729-3182.

About Harte-Hanks

Harte-Hanks, Inc., San Antonio, TX, is a worldwide, direct and targeted marketing company that provides direct marketing services and shopper advertising opportunities to a wide range of local, regional, national and international consumer and business-to-business marketers. Harte-Hanks Direct Marketing improves return on its clients' marketing investment by increasing their prospect and customer value -- a process of "customer optimization" -- organized around five strategic considerations: Information (data collection/management) -- Opportunity (data access/utilization) -- Insight (data analysis/interpretation) -- Engagement (knowledge application) -- Interaction (program execution). Visit the Harte-Hanks Web site at http://www.harte-hanks.com or call (800) 456-9748 in the USA and in the United Kingdom call +44 (0) 1344 325500.

Harte-Hanks Trillium Software enables organizations to achieve Total Data Quality by providing a full complement of technologies and services providing global data profiling, data cleansing, enhancement, and data linking for e-business, customer relationship management, enterprise resource planning, supply chain management, data warehouse, and other enterprise applications. For more information about Trillium Software and its offerings, call (978) 436-8900 in the USA, +44 (0) 118 940 7666 in the UK, +49 7031 714 756 in Germany, or visit Trillium Software online at http://www.trilliumsoftware.com

This document may contain trademarks that are owned or licensed by Harte-Hanks, Inc. and its subsidiaries, including, without limitation, Trillium Software and other names and marks. All other brand names, product names, or trademarks belong to their respective holders.

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