Media Advisory: Help Giant Tiger Save More Canadian Trees! Sign Up for Giant Tiger's Online Flyer

OTTAWA, ONTARIO--(Marketwire - April 17, 2012) - From April 18 to 30, 2012, make a greener decision and sign up for our earth-friendly and convenient Eflyer (available online weekly). Go to www.gianttiger.com/eflyer to sign up. Our goal is to have over 10,000 customers sign-up to receive their Eflyer during that period. As an added bonus, all new and current subscribers will receive an Earth Day eCoupon for a free Giant Tiger reusable shopping bag!

The postal code information collected through sign-up will help Giant Tiger identify areas for print distribution cut backs. This will in turn help reduce the number of Canadian trees that are cut down to produce the paper flyer and thereby help us become greener in our efforts to save our country and the planet. More Eflyers means less paper - less paper means more trees! Talk about a win-win! Follow our progress on our website as for every twenty new Eflyer subscribers, one new tree will be added to the web page.

More than just an earth-friendly option, the Eflyer offers user benefits as well, such as:

1. it always arrives in your email inbox on time each week;
2. it is available on your device of choice - computer, tablet or mobile;
3. it offers the ability to browse and filter items by discount level or by category;
4. it creates a customized printable shopping list and offers the ability to easily share the giant savings found in the Eflyer with friends.

Giant Tiger is Canada Proud and always trying to help Canadian families, whether it is by saving Canadian trees or offering the best possible value for their money. Watch our Eflyer starting April 19 for brands such as Carters (buy one, get one half price) and Disney items starting at $6 each. Just in time for Canada's Child Tax cheques!

And we're officially kicking off BBQ season! Time to move indoor cooking outdoors and enjoy this great Canadian tradition. Replace your old BBQ utensils, stock up on "must haves" and get BBQing for less.

Get game ready and grab your playoff snacks! We have something for everyone to enjoy at your next gathering. It's easy - just a quick stop at GT to get everything you need...for less.

Deal Alerts! Blue Crush Junior-Fit Racer Tunic Tank at $4.00 and Ladies Crinkle Cami at $8.00. Don't miss the Pocket Chair (As Seen On TV) which holds up to 250 lbs for only $4.97! Perfect item to take to outdoor concerts and the kids' soccer games.

Have fun and save money every day. This week's flyer and Eflyer run until April 25, 2012.

About Giant Tiger:

Giant Tiger is the leading Canadian owned family discount store, providing on trend family fashions, groceries, and everyday needs at low prices that Canadians have come to love and expect. Established in 1961 in Ottawa's Byward Market, the privately held company has grown to over 200 locations across Canada and employs over 7,000 team members. The friendly local stores with the iconic yellow tiger logo are more than an affordable and convenient shopping experience for customers, they help bring communities together. Giant Tiger has a long-standing tradition of supporting surrounding communities. In 2011, Giant Tiger donated more than $2 million to more than 700 local associations across Canada. For more information about the company, please visit www.gianttiger.com or join us on Facebook at www.facebook.com/gianttiger or follow us on Twitter @GTboutique.

Because every day is Canada Day with Giant Tiger.