Canadian Centre on Substance Abuse

Canadian Centre on Substance Abuse

September 20, 2010 10:26 ET

Media Advisory/How Much Is Too Much? Youth and Alcohol: A Panel Discussion Co-Hosted by CCSA and University of Saskatchewan Research Chair

SASKATOON, SASKATCHEWAN--(Marketwire - Sept. 20, 2010) -

Attention: Assignment Editor


The Canadian Centre on Substance Abuse (CCSA), in partnership with the University of Saskatchewan Research Chair in Substance Abuse, is co-hosting its inaugural Bill Deeks Lecture, How Much is Too Much? A Conversation for Change: Young Adults and Alcohol.

The moderated panel discussion will initiate discourse around young adult culture and its largely accepted view of binge drinking as a normal rite of passage into adulthood. How Much is Too Much will examine how best to create a culture of moderation by exploring young adults' perceptions of alcohol, marketing and advertising of alcohol and its influence on drinking patterns, and strategies for drinking safely in social settings.


Award-winning journalist André Picard of The Globe and Mail—one of Canada's top public policy writers—will present the keynote address and speak on the media's role in normalizing heavy drinking as part of young adult culture.

Four additional panel speakers will join Mr. Picard: Martina Matthewson, University of Saskatchewan sociology student; Fran Wdowczyk, Special Advisor to the CAO, University of Toronto Scarborough; Louis Gliksman, Ph.D., Senior Scientist in the Social & Epidemiology Research Department at the Centre for Addiction & Mental Health (CAMH); and Barbara Robinson, Program Head, Addictions Counselling Program at the Saskatchewan Institute of Applied Science and Technology (SIAST).

When: Wednesday, September 22, 2010, 7:00 to 9:30 p.m.

Where: Fr. O'Donnell Auditorium, St. Thomas More College, Room 140, University of Saskatchewan, 1437 College Drive, Saskatoon, SK

Contact Information

  • Yasmina Pepa, Communication Advisor
    Canadian Centre on Substance Abuse
    613-235-4048 ext. 276