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April 20, 2007 08:00 ET

Media Advisory: IABC/Toronto and CCNMatthews to Present "Communicating Big Change", a Breakfast Seminar With Dr. T.J. Larkin

TORONTO, ONTARIO--(CCNMatthews - April 20, 2007) - The Toronto Chapter of the International Association of Business Communicators (IABC/Toronto) and the CCNMatthews are pleased to present "Communicating Big Change", a breakfast seminar with employee communications expert Dr. T.J. Larkin.

Larkin will discuss the best practices for communicating large change and why the best communication is one person talking to another face-to-face. Larkin's discussion assumes no one, including the CEO, knows an organization's future with certainty. Recent statistics show that: 60 per cent of mergers fail; 50 per cent of cost cutting fails; 40 per cent of IT initiatives fail; and 40 per cent of outsourcing fails. Executives blame a shocking 25 per cent of this failure on bad employee communication.

Event Details:

Date: Thursday, April 26, 2007

Time: 8:30 AM - 11:00 AM (Registration begins at 8 a.m.)

Location: St. Andrews Club, 150 King St. W, 27th Floor, Toronto, ON

About Dr. T.J. Larkin

T.J. and his wife, Sandar, began Larkin Communication Consulting in 1985. Clients include: ABB, AT&T, Bank of America, Bankers Trust, Boeing, BP, Caltex, DaimlerChrysler, ExxonMobil, GM, ICI, NASA, National Australia Bank, and PricewaterhouseCoopers.

Their book, Communicating Change, is a McGraw-Hill Bookstore bestseller. Their paper, "Reaching and Changing Frontline Employees," published in the Harvard Business Review has sold more than 40,000 reprints. T.J. has a Ph.D. in communication from Michigan State University, and a B.Phil. in sociology from the University of Oxford.

About IABC/Toronto

IABC/Toronto is the largest IABC chapter in the world. The organization's programs and member services provide the chapter's more than 1,370 members with a network in which they can focus on business issues that affect the daily lives of communicators, such as changes in technology, internal and external communications trends and media relations challenges. Website:

About CCNMatthews

CCNMatthews delivers news releases, multimedia content and photos to the media and investment communities around the world quickly and reliably. CCNMattthews and its U.S. subsidiary Market Wire serve more than 6,000 corporate, government, non-profit, union and association clients, and boast one of the largest media distribution footprints in North America. Incorporated in Canada in 1983, CCNMatthews delivers the majority of news releases issued by publicly traded companies in Canada. CCNMatthews has offices across Canada and the United States, and one European bureau in London.

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