Janes Family Foods

Janes Family Foods

April 15, 2011 15:21 ET

Media Advisory: Janes Family Foods Making Waves at the 2011 Green Living Show

TORONTO, ONTARIO--(Marketwire - April 15, 2011) - Attendees at this year's Green Living Show are in for a reel treat: Janes Family Foods is featuring free samples of its Premium Battered Haddock. The Canadian family-run company's premium retail seafood products are now 100 percent certified sustainable. Janes is the first food company in North America to achieve this milestone.

The blue Marine Stewardship Council (MSC) eco-label on Janes retail seafood packages helps consumers understand and identify seafood products that have been certified to the internationally recognized MSC standard as coming from, and able to be traced back to, a well-managed and sustainable fishery (from boat to plate).

WHO:Janes Family Foods
WHAT:The 2011 Green Living Show
WHEN:April 15-17, 2011
Friday and Saturday from 10 a.m. to 9 p.m., and
Sunday from 10 a.m. to 6 p.m.
WHERE:Direct Energy Centre, Exhibition Place, Booth # 1933

The MSC eco-label confirms that the seafood comes from a fishery that has been certified sustainable by an independent third-party certification body as meeting the MSC environmental standard for sustainable and well-managed fisheries.

About Janes

Janes Family Foods is a Canadian, family-run company producing high-quality innovative frozen seafood, chicken and beef products within the retail sector and food service sector. Using only the finest ingredients, Janes products are made to exacting quality standards to provide delicious and nutritious foods that Lem Janes Sr. would be proud to serve at home. Visit www.janesfamilyfoods.com for more information about the company and www.janesfamilyseafood.ca for details about Janes' commitment to seafood sustainability and other eco-sustainable initiatives. Janes is also on Twitter at @JanesGreen at www.twitter.com.

About MSC

The Marine Stewardship Council (MSC) is the world's leading certification and eco-labelling program for sustainable seafood. From boat to plate: MSC standards and methodologies for sustainable fishing and seafood traceability have been developed in collaboration with experts to ensure that MSC-labelled seafood comes from, and can be traced back to, a sustainable fishery. The MSC meets the highest benchmarks for credible certification and eco-labelling programs, including the UN Food and Agriculture Organization guidelines and the ISEAL Code of Good Practice. Visit www.msc.org for more details.

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