MADD Canada

MADD Canada

February 21, 2012 12:13 ET

MEDIA ADVISORY: KIA Canada's COO Returns to Grand River Collegiate to Talk to Students About the Importance of Sober Driving

OAKVILLE, ONTARIO--(Marketwire - Feb. 21, 2012) - KIA Canada's Chief Operating Officer and Vice President Maria Soklis will take a walk down memory lane on February 22 as she returns to her old high school, Grand River Collegiate, to help MADD Canada present Damages, a powerful and emotional film about the dangers and consequences of impaired driving.

KIA Canada is the Presenting Sponsor for Damages, MADD Canada's 2011-2012 School Assembly Program.

Media are welcome to attend the presentation:
Date & Time: Wednesday, February 22, 2012 at 1:25 p.m.
Location: Grand River Collegiate Institute, 175 Indian Rd, Kitchener, ON N2B 2S7

Damages takes students into the courtroom to meet Jesse, a young man whose bright future and plans for university are put on hold as he goes on trial on charges of impaired driving causing death. The program transitions from Jesse's fictional story to the real world impact of impaired driving through powerful and emotional testimonials from actual victims of this violent crime.

MADD Canada's School Assembly Program tackles the problem of impaired driving among the age group which is most at risk. Road crashes are the number one cause of death among young people in Canada and alcohol is a factor in nearly 50% of those crashes. Shown on a giant screen with a powerful sound system, the program presents students with solid information and best practices to help them understand the issue of alcohol and/or drug impaired driving. Nation-wide, Damages and the French program, Dommages, will be delivered to more than 1 million students in Grades 7 through 12 this school year.

To preview the show, visit the Services and Programs section of MADD Canada's Web Site at www.madd.ca and click on Youth Services.

Contact Information

  • To RSVP for the event, please contact:
    MADD Canada
    Dawn Regan
    Director of Public Awareness and Partnership Programs
    1-800-665-6233, ext. 223
    dregan@madd.ca