Seneca College - Corporate Communications Program

LPR Event Planning

April 01, 2009 14:00 ET

Media Advisory: Lobbying 101 From Seneca College-An Opportunity to Learn From the Best

Corporate Communications post-grad students host lobbying seminar with top industry professionals April 2

TORONTO, ONTARIO--(Marketwire - April 1, 2009) - A group of students from Seneca College (Seneca@York campus) Corporate Communications post-graduate certificate program - self-titled LPR (Ladies in Public Relations) Event Planning - will host a morning seminar on the significance of lobbying with respected industry professionals as guest speakers. The event will be held on Thursday, April 2, 2009 at the Textile Museum of Canada located at 55 Centre Avenue in Toronto, and will run from approximately 8:45 a.m. until 12:00 p.m.

Rory McAlpine, Vice President of Government Relations and Industry Affairs at Maple Leaf Foods Inc., Director of the Animal Alliance of Canada, Liz White and Toronto Councillor, Case Ootes will be the highlights of the morning, delivering speeches to invited guests about their experiences and knowledge.

"I'm looking forward to hearing from our guest speakers and learning from people who have a wide range of experience in the field of lobbying," says Stephanie Settecase, LPR group leader. "We're anticipating a great turnout and an overall successful event."

As part of the Corporate Communications program and the required event planning class at Seneca College, students are required to plan and execute a seminar based on a particular area of interest related to public relations and corporate communications. Seminar subjects range from team dynamics, entertainment public relations as well as the future of public relations for emerging practitioners. Students were required to select and book a venue off campus, arrange for guest speakers, offer refreshments and produce the content for the seminar.

"Its going to be so interesting to see how lobbying professionals come together at our seminar from the different sectors, to educate and share their experiences," says Pavan Sandhu, one of the members of LPR.

Ladies of Public Relations (LPR) is a group of six Seneca College Corporate Communications post-graduate students who were grouped together to host this seminar about the importance of lobbying in Canada. These six dynamic ladies will be holding an informative seminar to build the interest of lobbying among future public relations practitioners who may potentially pursue lobbying in their careers. LPR is located at the Seneca@York campus and is under the guidance of Bob Cooper.

About Seneca College:

More students choose Seneca than any other college in Canada. With eight campuses across the Greater Toronto Area, Seneca provides internationally and nationally recognized polytechnic education, training and pathways key to graduate career success in the global economy. Every Seneca diploma, certificate and degree program is developed to a high academic standard, in consultation with industry, integrated with information technology, combined with technical and transferable skills, and reinforced for ongoing education and re-training.

Contact Information

  • LPR Event Planning
    Kate Blackwell
    Corporate Communications post-graduate student
    (905) 868-0739
    LPR Event Planning
    Stephanie Settecase
    Corporate Communications post-graduate student
    (647) 242-3434