MADD Canada

MADD Canada

September 05, 2013 10:00 ET

Media Advisory: MADD Canada and LCBO Launch Smashed to Ontario Students

New School Assembly Program will be delivered to more than half a million Ontario students at no cost

OAKVILLE, ONTARIO--(Marketwired - Sept. 5, 2013) - What do you do when a friend is drunk or high and he or she makes an awful decision that puts lives at risk? More than half a million students across Ontario will have the chance to consider this question and see the consequences when they view Smashed, MADD Canada's School Assembly Program during the 2013-2014 school year.

Smashed delivers an emotional and realistic reminder about just how easily and quickly a night of partying can turn to tragedy when someone makes the wrong decision.

This week, MADD Canada and Ontario provincial partner LCBO officially kick off the Smashed tour of Ontario schools with a special screening for students and staff at Leaside High School.

Media are welcome to attend the launch and speak with special guests, students and school staff.

Date: Monday, September 9, 2013 at 10 a.m.
Location: Leaside High School - 200 Hanna Road, Toronto, Ontario
Guests: Bill Kennedy, Executive Director, Corporate Communications, LCBO
Denise Dubyk, MADD Canada National President

Students who see Smashed will experience a fictional account of friends who ditch a school dance in favour of going to a house party and where one terrible decision causes a lifetime of grief and guilt. The dramatization is followed by the real stories of three victims of impaired driving crashes.

Teens and young adults are at significantly increased risk for impaired driving crashes. MADD Canada's School Assembly Program aims to get young people thinking and talking about the dangers of impaired driving and the need to take precautions to protect themselves and their friends. Thanks to the support of LCBO, its customers and staff, 1,050 presentations of Smashed, and the French language program, Impact, are being delivered to Ontario students in grades 7-12 Ontario at absolutely no charge to the schools.

For more information, or to check out a clip from Smashed, please visit our School Assembly Program page in our Youth Services section on the MADD Canada web site at www.madd.ca.

Contact Information

  • To RSVP for the event or to arrange interviews, contact:
    MADD Canada
    Deb Kelly, Communications Manager
    905-829-8805, ext. 240
    dkelly@madd.ca
    www.madd.ca