MADD Canada

MADD Canada

November 04, 2011 14:30 ET

Media Advisory: MADD Canada Brings Anti-Impaired Driving Film to British Columbia Students

OAKVILLE, ONTARIO--(Marketwire - Nov. 4, 2011) - Damages, MADD Canada's newest School Assembly Program to educate students about the dangers of impaired driving, is touring British Columbia and will visit Cambie Secondary School in Richmond this week.

MADD Canada is pleased to invite media to attend this special presentation of the show – one of 20 presentations being sponsored by British Columbia Auto Recyclers (BCAR):

Date & Time: Tuesday, November 8, 2011 at 9:45 a.m.
Location: Cambie Secondary School, 4151 Jacombs Rd., Richmond, BC
Special Guests: Wayne Kauffeldt, Past Chair, National Board of Directors, MADD Canada
Neil James, President and Chairman, BCAR

Representatives from BCAR and MADD Canada, as well as members of the school staff and student body, will be available to speak with media.

Damages takes students into the courtroom to meet Jesse, a young man whose bright future and plans for university are put on hold as he goes on trial on charges of impaired driving causing death. The program transitions from Jesse's fictional story to the real world impact of impaired driving through powerful and emotional testimonials from actual victims of this violent crime.

MADD Canada's School Assembly Program tackles the problem of impaired driving among the age group which is most at risk. Road crashes are the number one cause of teen death in Canada and alcohol is a factor in about 45% of those crashes. Shown on a giant screen with a powerful sound system, the program presents students with solid information and best practices to help them understand the issue of alcohol and/or drug impaired driving. This year, MADD Canada is pleased to offer the first fully separate French production of the show, Dommages. Nation-wide, Damages and Dommages will be delivered to more than 1 million students in Grades 7 through 12 this school year.

To preview the English and French shows, visit the Youth Services section of MADD Canada's web site at

Contact Information

  • To RSVP for the event or for more information
    about the Damages tour, please contact:
    MADD Canada
    Deb Kelly, Communications Manager
    1-800-665-6233, ext. 240