MADD Canada

MADD Canada

September 01, 2011 16:05 ET

MEDIA ADVISORY: MADD Canada Debuts New School Program in Calgary

CALGARY, ALBERTA--(Marketwire - Sept. 1, 2011) - "Damages", MADD Canada's latest program to educate students about the dangers of impaired driving, begins its cross-country tour next week with a premiere at Forest Lawn High School in Calgary.

Damages takes students into the courtroom to meet Jesse, a young man whose bright future and plans for university are put on hold as he goes on trial on charges of impaired driving causing death. The program transitions from Jesse's fictional story to the real world impact of impaired driving through powerful and emotional testimonials from actual victims of this violent crime.

MADD Canada and the program's Title Sponsor, Allstate Insurance Company of Canada, are pleased to invite media to the national launch:

Date & Time: September 6, 2011 at 10:15 a.m.
Location: Forest Lawn High School
1304 – 44 Street. E., Calgary, AB
Special Guests: Denise Dubyk, National President, MADD Canada
Blake Reichert, Director, Business Development, Allstate Insurance Company of Canada

Special guests, as well as members of the school staff and student body, will be available to speak with media.

MADD Canada's School Assembly Program tackles the problem of impaired driving among the age group which is most at risk. Road crashes are the number one cause of teen death in Canada and alcohol is a factor in about 45% of those crashes. Shown on a giant screen with a powerful sound system, the program presents students with solid information and best practices to help them understand the issue of alcohol and/or drug impaired driving. Damages, and the French show Dommages, will be delivered to more than 1 million students in Grades 7 through 12 this school year.

Contact Information

  • To RSVP for the event or for more information about the
    Damages tour, please contact: Deb Kelly
    MADD Canada Communications Manager
    1-800-665-6233, ext. 240

    To preview Damages, visit the Youth Services
    section of MADD Canada's web site at