MADD Canada

MADD Canada

October 28, 2011 11:58 ET

Media Advisory: MADD Canada to Launch Its Annual Sober Driving Holiday Campaign in Halifax

HALIFAX, NOVA SCOTIA--(Marketwire - Oct. 28, 2011) - Nova Scotia Minister of Transportation and Infrastructure Renewal Bill Estabrooks, Justice Minister and Attorney General Ross Landry and Halifax Police Chief Frank Beazley join MADD Canada in Halifax on Tuesday to launch the 24th annual Project Red Ribbon Campaign to promote sober driving throughout the holiday season.

MADD Canada and Project Red Ribbon Title Sponsor Allstate Insurance Company of Canada are pleased to invite media to the national launch:

Date & Time: Tuesday, November 1 at 10 a.m.
Location: Province House Foyer -1726 Hollis St., Halifax, NS B3J 2Y3
Special Guests: The Hon. Bill Estabrooks, Minister of Transportation & Infrastructure Renewal, Nova Scotia
The Hon. Ross Landry, Minister of Justice and Attorney General, Nova Scotia
Frank Beazley, Chief, Halifax Regional Police
Denise Dubyk, National President, MADD Canada
Photo opportunities with special guests will be available.

Note to Media outside the Halifax area: For details on Project Red Ribbon events in your community, contact your local MADD Canada Chapter or Community Leader (listing available at or call Deb Kelly at 1-800-665-6233, ext. 240.

Contact Information

  • To RSVP for the event or for more information,
    please contact: MADD Canada
    Deb Kelly
    Communications Manager
    1-800-665-6233, ext. 240