MADD Canada

MADD Canada

October 04, 2011 12:00 ET

Media Advisory: MADD Canada Launches Its Annual Education Program for Students With Presentation of French Program, Dommages, at Fredericton High School

FREDERICTON, NEW BRUNSWICK--(Marketwire - Oct. 4, 2011) - Damages, MADD Canada's latest program to educate students about the dangers of impaired driving, begins its New Brunswick tour this week with a presentation of the French program at École Sainte-Anne in Fredericton.

Dommages takes students into the courtroom to meet Patrick, a young man whose bright future and plans for university are put on hold as he goes on trial on charges of impaired driving causing death. The program transitions from Patrick's fictional story to the real world impact of impaired driving through powerful and emotional testimonials from actual victims of this violent crime.

MADD Canada and the program's Provincial Sponsor, NB Liquor, are pleased to invite media to the provincial launch of the French program:

Date & Time: October 6, 2011 at 9:30 a.m.
Location: École Sainte-Anne
715 rue Priestman, Fredericton, New Brunswick

Representatives from NB Liquor and MADD Canada, as well as members of the school staff and student body, will be available to speak with media.

MADD Canada's School Assembly Program tackles the problem of impaired driving among the age group which is most at risk. Road crashes are the number one cause of teen death in Canada and alcohol is a factor in about 45% of those crashes. Shown on a giant screen with a powerful sound system, the program presents students with solid information and best practices to help them understand the issue of alcohol and/or drug impaired driving. With NB Liquor's generous support, MADD Canada was able to create Dommages, the first full French production of the School Assembly Program. Nation-wide, Damages and Dommages will be delivered to more than 1 million students in Grades 7 through 12 this school year.

To preview the English and French shows, visit the Youth Services section of MADD Canada's web site at

Contact Information

  • To RSVP for the event or for more information
    about the Damages tour, please contact:
    MADD Canada
    Deb Kelly, Communications Manager
    1-800-665-6233, ext. 240