MADD Canada

MADD Canada

September 10, 2012 12:00 ET

Media Advisory: MADD Canada and LCBO Present a Long Weekend Students Will Never Forget

TORONTO, ONTARIO--(Marketwire - Sept. 10, 2012) - Young Brian Martin is excited. The long weekend is here and he's heading off to the family cottage for a getaway with girlfriend Jessica, best friend Raj and big brother Malcolm. As they pack into the car and hit the road, no one foresees how their actions will lead to devastation.

So begins Long Weekend, MADD Canada's latest School Assembly Program. High school students who see the show get a first-hand look at how bad decisions around drinking, drugs and driving can take a weekend from fun to tragic in mere seconds.

This week, MADD Canada and Ontario provincial partner LCBO are hosting a special screening for students at Don Bosco Catholic Secondary School to officially launch Long Weekend's tour of high schools throughout Ontario.

Media are welcome to attend the launch and speak with special guests, students and school staff.

Date & Time: September 12th at 10 a.m.
Location: Don Bosco Catholic Secondary School
2 St. Andrews Boulevard, Etobicoke, Ontario M9R 1V8
Special Guests: Bill Kennedy, Executive Director, Corporate Communications, LCBO
Denise Dubyk, National President, MADD Canada

Teens and young adults are at significantly increased risk for impaired driving crashes. Using dramatizations and testimonials from real-life victims of impaired driving, MADD Canada's School Assembly Program packs a hard punch designed to get students' attention and drive home the message that it is never okay to mix alcohol and/or drugs with driving. This school year, across Canada more than one million students will see Long Weekend, and the French program titled Dommages. In Ontario, thanks to the generous support of LCBO, its customers and staff, 900 shows will be presented to high school students across the province, at absolutely no charge to the schools.

Contact Information

  • To RSVP for the event or for more information about
    the School Assembly Program, please contact:
    MADD Canada
    Deb Kelly, Communications Manager
    1-800-665-6233, ext. 240
    dkelly@madd.ca