MADD Canada

MADD Canada

October 01, 2013 13:00 ET

Media Advisory: MADD Canada and NLC Launch Smashed to Newfoundland and Labrador Students

OAKVILLE, ONTARIO--(Marketwired - Oct. 1, 2013) - What do you do when a friend is drunk or high and he or she makes an awful decision that puts lives at risk? Thousands of students across Newfoundland and Labrador will have the chance to consider that question and see the consequences when they view Smashed, MADD Canada's School Assembly Program during the 2013-2014 school year.

Smashed delivers an emotional and realistic reminder about just how easily and quickly a night of partying can turn to tragedy when someone makes the wrong decision.

This week, MADD Canada and Provincial Sponsor Newfoundland Labrador Liquor Corporation (NLC) are highlighting the Smashed tour of Newfoundland and Labrador schools with a special screening for students and staff at Mount Pearl Senior High School.

Media are welcome to attend the launch and speak with special guests, students and school staff.

Date: Thursday, October 3, 2013 at 9:15 a.m.
Location: Mount Pearl Senior High School - 50 Ruth Avenue, Mount Pearl, Newfoundland
Guests: Sharon Sparkes, Senior Vice Present & Chief Financial Officer, NLC
Andrew Murie, Chief Executive Officer, MADD Canada

Students who see Smashed will experience a fictional account of friends who ditch a school dance in favour of going to a house party, and where one terrible decision causes a lifetime of grief and guilt. The dramatization is followed by the real stories of three victims of impaired driving crashes.

Teens and young adults are at significantly increased risk for impaired driving crashes. MADD Canada's School Assembly Program aims to get young people thinking and talking about the dangers of impaired driving and the need to take precautions to protect themselves and their friends. Thanks to the support of sponsors such as NLC, Smashed and the French language program, Impact, will be delivered to approximately 1 million students across Canada this school year.

For more information, or to check out a clip from Smashed, please visit our School Assembly Program page in our Youth Services section on the MADD Canada web site at www.madd.ca.

Contact Information

  • To RSVP for the event or to arrange interviews
    Deb Kelly, MADD Canada Communications Manager
    1-800-665-6233, ext. 240
    dkelly@madd.ca