MADD Canada

MADD Canada

May 02, 2013 11:00 ET

Media Advisory: MADD Canada and NSLC Urge Nova Scotia Students to Stay Safe and Drive Sober This Prom and Grad Season

AMHERST, NOVA SCOTIA--(Marketwired - May 2, 2013) - With prom and grad season nearly here, MADD Canada is teaming up with Nova Scotia Liquor Corporation (NSLC) to deliver a dynamic sober driving message to get students thinking about how they will protect themselves from impaired driving, both during their end-of-school celebrations and all year long.

Long Weekend, MADD Canada's 2012-2013 School Assembly Program, shows the story of four young friends who head off for a weekend at the cottage. As they pack into the car and hit the road, no one foresees how their actions will lead to devastation. The program offers students a first-hand look at how bad decisions around drinking, drugs and driving can take a weekend from fun to tragic in mere seconds.

Next week, MADD Canada and provincial partner NSLC will host a special screening of the show for students at Amherst Regional High School to highlight the program and to draw special attention to the sober driving message in the weeks before proms and graduation parties.

Media are welcome to attend the launch and speak with special guests, students and school staff.

Date & Time: May 6, 12:45 p.m.
Location: Amherst Regional High School, 190 Willow St., Amherst, Nova Scotia, B4H 3W5
Special Guests: Beth Martin, Manager, Corporate Social Responsibility, Nova Scotia Liquor Corporation
Denise Dubyk, National President, MADD Canada

Teens and young adults are at significantly increased risk for impaired driving crashes. Using dramatizations and testimonials from real-life victims of impaired driving, MADD Canada's School Assembly Program packs a hard punch designed to get students' attention and drive home the message that it is never okay to mix alcohol and/or drugs with driving. This school year, across Canada more than one million students will see Long Weekend, and the French program titled Dommages. In Nova Scotia, thanks to the generous support of NSLC, 30 shows are being presented to students in grades 7-12 across the province this school year.

Contact Information

  • To RSVP for the event or for more information
    about the School Assembly Program:
    MADD Canada
    Deb Kelly, Communications Manager
    1-800-665-6233, ext. 240
    dkelly@madd.ca