MADD Canada

MADD Canada

June 09, 2014 13:00 ET

Media Advisory: MADD Canada Portrays the Aftermath of an Impaired Driving Crash in Newest School Assembly Program

OAKVILLE, ONTARIO--(Marketwired - June 9, 2014) - MADD Canada is pleased to host the premiere screening for its new educational program for youth this Wednesday in Oakville.

Aftermath is the name of MADD Canada's newest School Assembly Program. It tells the story of Charlie, who makes a bad decision to drive after he has consumed alcohol and smoked pot. Charlie causes a crash that leaves an aftermath so devastating that no one could predict the rippling outcomes. Weeks later, Charlie's younger brother, Mark, decides to take his therapist's advice and make a video directed at Charlie. Through a series of interviews with his parents, their little sister, Charlie's girlfriend and best friend, along with flashbacks to the night of the crash, viewers see the effect that one bad decision has on so many people. The program concludes with emotional and moving interviews with real-life victims of impaired driving

The show officially debuts for students across Canada in September, but MADD Canada is hosting a special screening this week for sponsors, cast members and all those who supported the production of the film.

Media are welcome to attend this special screening:

Date: Wednesday, June 11, 2014 at 3 p.m. (Doors open at 2:30 p.m.)
Location: Silvercity Oakville - 3531 Wyecroft Rd, Oakville, Ontario
Guests: Guests will include members of the cast and crew, MADD Canada representatives, program sponsors, and community partner representatives from local police, fire departments and EMS.

For more information, or to check out a clip from Aftermath, please visit our School Assembly Program page in our Youth Services section on the MADD Canada web site at www.madd.ca.

Road crashes are the number one cause of death among young people in Canada and approximately 50% of these deaths are alcohol-related. MADD Canada produces a new School Assembly Program each year to get young people thinking and talking about the dangers of impaired driving and the need to take precautions to protect themselves and their friends.

About MADD Canada

MADD Canada (Mothers Against Drunk Driving) is a national, charitable organization that is committed to stopping impaired driving and supporting the victims and survivors of this violent crime. With volunteer-driven groups in more than 100 communities across Canada, MADD Canada aims to offer support services to victims, heighten awareness of the dangers of impaired driving and save lives and prevent injuries on our roads.

Contact Information

  • To RSVP for the event or to arrange an interview
    with a MADD Canada spokesperson, contact:
    Deb Kelly
    MADD Canada Communications Manager
    905-829-8805, ext. 240