MADD Canada



MADD Canada

February 26, 2013 12:00 ET

Media Advisory: MADD Canada to Show Saskatchewan Students an Unforgettable "Long Weekend"

REGINA, SASKATCHEWAN--(Marketwire - Feb. 26, 2013) - Young Brian Martin is excited. The long weekend is here and he's heading off to the family cottage for a getaway with girlfriend Jessica, best friend Raj and big brother Malcolm. As they pack into the car and hit the road, no one foresees how their actions will lead to devastation.

So begins Long Weekend, MADD Canada's 2012-2013 School Assembly Program. High school students who see the show get a first-hand look at how bad decisions around drinking, drugs and driving can take a weekend from fun to tragic in mere seconds.

This week, MADD Canada and provincial sponsors, the Saskatchewan Liquor and Gaming Authority (SLGA) and Saskatchewan Government Insurance (SGI), are hosting a special screening for students at Archbishop M.C. O'Neill High School in Regina to highlight the Long Weekend's tour of high schools throughout Saskatchewan.

Media are welcome to attend the launch and speak with special guests, students and school staff.

Date & Time: February 28 at 1 p.m.
Location: Archbishop M.C. O'Neill High School
134 Argyle St., Regina, Saskatchewan, S4R 4C3
Special Guests: Darryl Hickie, Legislative Secretary to the Minister Responsible for SGI (Traffic Safety)
Denise Dubyk, National President, MADD Canada

Teens and young adults are at significantly increased risk for impaired driving crashes. Using dramatizations and testimonials from real-life victims of impaired driving, MADD Canada's School Assembly Program packs a hard punch designed to get students' attention and drive home the message that it is never okay to mix alcohol and/or drugs with driving. This school year, across Canada more than one million students will see Long Weekend, and the French program titled Dommages. In Saskatchewan, thanks to the generous support of SLGA and SGI, 35 shows will be presented to high school students across the province, at absolutely no charge to the schools.

Contact Information

  • To RSVP for the event or for more information
    about the School Assembly Program, please contact:
    MADD Canada
    Deb Kelly, Communications Manager
    1-800-665-6233, ext. 240
    dkelly@madd.ca