MADD Canada

MADD Canada

October 31, 2012 10:30 ET

Media Advisory: MADD Edmonton & Area Chapter Launches Annual Project Red Ribbon

EDMONTON, ALBERTA--(Marketwire - Oct. 31, 2012) - Edmonton Mayor Stephen Mandel and other special guests join MADD Edmonton & Area Chapter on Friday to kick off the annual Project Red Ribbon campaign to promote sober driving during the holiday season.

Media and the public are welcome to attend the Project Red Ribbon launch:

Date: Friday, November 2
Location: Edmonton Police Headquarters, 9620-103A Avenue, Edmonton, AB
Time: 10 a.m.
Special Guests: Fred Rayner, Master of Ceremonies
Stephen Mandel, Mayor, City of Edmonton
Rod Knecht, Chief, Edmonton Police Service
Howard Eaton, Superintendent, RCMP "K" Division Traffic Service
Pat Cole, Agency Manager, Allstate Insurance Company of Canada
Dan Columbus, Vice President-Safety, Westcan
Leila Moulder, President, MADD Edmonton & Area
Photo Opportunities: Red Ribbon Tying Ceremony with Special Guests

Project Red Ribbon runs from November 1st to the first Monday after New Year's. MADD Edmonton & Area Chapter is asking Edmonton residents to show their commitment to sober driving this holiday season by tying a red ribbon to their vehicles, key chains, purses, briefcases and backpacks. The ribbons remind people to plan ahead for a safe ride home if they're going to be drinking or doing drugs, and also serve as a tribute to those who have been killed or injured in impaired driving crashes. Every day, on average, 4 Canadians are killed and 174 more are injured due to impairment-related crashes.

The 2012 campaign marks the 25th anniversary for Project Red Ribbon in Canada. It is MADD Canada's longest running and most well-known public awareness campaign.

Red ribbons are available from the Chapter, from the MADD Canada web site, Allstate Insurance Company of Canada offices and local participating retailers.

Contact Information

  • MADD Edmonton & Area Chapter
    Leila Moulder