MADD Canada

MADD Canada

April 17, 2012 15:12 ET

Media Advisory: Manitoba Public Insurance and MADD Canada Show Students the "Damages" Caused by Impaired Driving

OAKVILLE, ONTARIO--(Marketwire - April 17, 2012) - Students at Elmwood High School in Winnipeg will see the devastating personal and legal consequences of impaired driving this week when MADD Canada presents its School Assembly Program, Damages.

Media are welcome to join Elmwood students and staff for the presentation - one of 85 being sponsored by Manitoba Public Insurance (MPI) at schools throughout the province.

Date & Time: Thursday, April 19, 2012 at 10 a.m.
Location: Elmwood High School, 505 Chalmers Ave., Winnipeg, MB, R2L 0G4
Special Guests: Andrew Swan, Minister of Justice and Attorney General, Province of Manitoba
Ted Hlynsky, Vice President, Claims Control & Safety Operations, MPI
Denise Dubyk, National President, MADD Canada

Special guests, as well as members of the school staff and student body, will be available for interviews.

Damages takes students into the courtroom to meet Jesse, a young man whose bright future and plans for university are put on hold as he goes on trial on charges of impaired driving causing death. The program transitions from Jesse's fictional story to the real world impact of impaired driving through powerful and emotional testimonials from actual victims of this violent crime.

MADD Canada's School Assembly Program tackles the problem of impaired driving among the age group which is most at risk. Road crashes are the number one cause of death among young people in Canada and alcohol is a factor in about 50% of those crashes. Shown on a giant screen with a powerful sound system, the program presents students with solid information and best practices to help them understand the issue of alcohol and/or drug impaired driving. This year, MADD Canada is pleased to offer the first fully separate French production of the show, Dommages. Nation-wide, Damages and Dommages will be delivered to more than 1 million students in Grades 7 - 12 this school year.

To preview the show, visit the Services and Programs section of MADD Canada's Web Site at and click on Youth Services.

Contact Information

  • To RSVP for the event, please contact:
    MADD Canada
    Deb Kelly
    Communications Manager
    1-800-665-6233, ext. 240